Ehren Lee Sze Tseng; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1037-1047
Abstract
In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail ...
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In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.
Bhagyavi Sandareka Habaragoda
Volume 4, Issue 10 , October 2017, , Pages 1040-1048
Abstract
Corporate social responsibility (CSR) is an intensively researched area. This study attempts to investigate the association between different types of CSR which is a largely overlooked area in the CSR agenda. Based on the target stakeholder group, we distinguish firms’ CSR activities into internal ...
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Corporate social responsibility (CSR) is an intensively researched area. This study attempts to investigate the association between different types of CSR which is a largely overlooked area in the CSR agenda. Based on the target stakeholder group, we distinguish firms’ CSR activities into internal and external CSR. We provide arguments favoring both a positive and negative association between the two types. The sample is consisted of 50 companies listed in the Colombo stock exchange, Sri Lanka. Multiple regression analysis was used to test the research hypothesis. The findings suggest that external CSR is negatively associated with internal CSR. Therefore, resource constraint dominates the stakeholder demands when making investments in different CSR types.
Tan Rich Sun; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1048-1054
Abstract
The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in ...
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The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.
Sakunthala Thilini Alles; Rashad Yazdanifard
Volume 4, Issue 10 , October 2017, , Pages 1049-1062
Abstract
The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit findings, survey results, observational research and content analysis ...
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The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit findings, survey results, observational research and content analysis in order to identify the current strategic position of the company and environmental analysis of the telecommunication industry. In addition, several strategic management models have employed to identify the company’s potential to maintain long term strategic competitiveness over competitors within the industry. Furthermore, this paper has discussed about the strategic issues, which the company had to face because of the lack of strategic planning and consideration. According to the findings and results, there are several recommendations, which have been mentioned at the end of analysis in order to enhance the quality of the service, which would enable the Dialog Axiata to be competitive in the telecommunication industry further. The paper suggests that the company should reposition its product lines, invest more on R&D capabilities, and review its Human Resource Management practises in order to gain a significant position in the market.
Angel Wong An Kee; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1055-1064
Abstract
Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...
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Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.
Zahra Meshkani; Seyed Masood Moosavi Nejad; Nader Markazi Moghaddam; Boris Popesko; Neda Valipour Yekani
Volume 4, Issue 10 , October 2017, , Pages 1063-1073
Abstract
Diagnostic services are regarded as important hospital services, which are very costly due to the use of advanced technologies and facilities, and it seems so necessary to calculate and analyze the costs thereof. Understanding the profitability of lab services by traditional and ABC method that provided ...
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Diagnostic services are regarded as important hospital services, which are very costly due to the use of advanced technologies and facilities, and it seems so necessary to calculate and analyze the costs thereof. Understanding the profitability of lab services by traditional and ABC method that provided by military units is the purpose of the study. This study was an applied retrospective study that conducted in a lab of Iran in a hospital of military unit in 2015. After identifying the overhead and final centers, costs related topics were collected, and cost price of the final services was calculated using Activity-Based Costing method. Calculated cost of services had been consequently compared average tariff of common services using the principles of sharing. According to the results, there were deviations between average service tariff and per admission, and most services provided to armed forces were losing. The lab was no profitable in both methods but losses in ABC were more estimated. For Pathology, Blood Bank, Biochemistry, and Hematology tests, we were witnessing the greatest deviation from the tariff but Immunology, Serology and Microbiology tests were profitable.
Ng Choi Teng; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1065-1074
Abstract
The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our ...
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The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our capacity and capability to change is very important in any organization because change is what helps us to survive. Culture is one of the landmarks to adaptability. Since change happens at different levels in the organizations, the benefits and drawbacks from individualism and collectivism are explained. Moreover, a discussion on the application of these two strong cultural views in particular organizations is made to show if research depicts well on the cultural factors that influence organizational change.
Farima Noravesh; Zohreh Pishbin
Volume 4, Issue 10 , October 2017, , Pages 1074-1084
Abstract
The role of Information Technology (IT) in service organizations like banks and insurance offices is very important. These organizations are developing IT-based services because in this way they apply not only more economical methods comparing to traditional methods but also they could increase the innovating ...
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The role of Information Technology (IT) in service organizations like banks and insurance offices is very important. These organizations are developing IT-based services because in this way they apply not only more economical methods comparing to traditional methods but also they could increase the innovating and fascinating aspects of IT-based services. In this essay, we have investigated the influence of information technology on insurance policy sales from the view of the property insurance experts in Iran Insurance, Tehran. The statistical population is all the staff of Iran Insurance at Tehran branches who are working in property insurance section and using information technology. After gathering questionnaires, we have described and categorized data from descriptive statistics prospection. Then, we have tested the hypotheses using one-sample T test. According to the results, information technology investing which has been considered from four aspects- Communication frequency, decreasing consumers waiting time, cost reduction and developing innovation in products- would lead to insurance policy sales increasing.
Fong Mun Yee; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1075-1087
Abstract
The study aims to let those who have altruistic impulses to know deeper about how marketing strategy can actually be applied on non-governmental organizations (NGOs). As there are misunderstandings that marketing is only available to corporates, some of the NGOs have lost their opportunities to raise ...
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The study aims to let those who have altruistic impulses to know deeper about how marketing strategy can actually be applied on non-governmental organizations (NGOs). As there are misunderstandings that marketing is only available to corporates, some of the NGOs have lost their opportunities to raise more funds and as a result help more people in need. For this purpose, the paper includes the study on how marketing strategies are being used by NGOs. Besides, the study of conventional marketing is also being written on paper in order to clear up the misunderstandings. This paper uses some of the organization’s examples to help provide discussion. Throughout the study, the formulae to formulate, implement and evaluate is the same. However, the ways to formulate make the differences as the purposes of NGOs and corporates are different. As a conclusion, this study will cause NGOs to realize the importance of marketing towards their mission and also their way to sustainability.
Amal AlMukhlal; Zainab AlJabr; Hawra’a AlKhotam; Alanoud AlOraik; Amir Khwaja
Volume 4, Issue 11 , November 2017, , Pages 1085-1105
Abstract
Entrepreneurship is one of the growing areas in the Kingdom of Saudi Arabia and the country is becoming the leader in the Middle East for reforming Entrepreneurship and the ease of doing business. Nowadays, there are several creative ideas by individuals and many of these ideas do not become a reality ...
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Entrepreneurship is one of the growing areas in the Kingdom of Saudi Arabia and the country is becoming the leader in the Middle East for reforming Entrepreneurship and the ease of doing business. Nowadays, there are several creative ideas by individuals and many of these ideas do not become a reality due to difficulties in getting outside capital. However, recently, investors are following crowdfunding approach in order to fund start-ups and small creative products. In this paper, an entrepreneur matchmaking tool is presented that is expected to solve some of the problems that exist for both creators of innovative technical ideas and investors to help bringing creative ideas to life. The main purpose of developing this tool is to provide a common platform that will be acting as a middleware between creative people and investing parties in the Middle East. The system includes features like facilitating negotiation between parties, protecting of funding and ideas, creating and managing contracts between the parties, and controlling and tracking communication between the involved parties, among others. The Web-based tool gives the chance for interesting idea creators in the Middle East region to achieve their dreams with the support from investors who seek creative products in order to lead the market and be at the top of their competitors. In addition, the Web-based tool has high potential in providing entrepreneurship opportunities for women in the Kingdom of Saudi Arabia who can work from home in a Saudi Arabia work environment which has limited opportunities for women.
Teoh Shulyn; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1088-1109
Abstract
Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given ...
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Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given them the access to the new customers and new capital useful in global marketing. International retailers will face many challenges when they work outside their home country, such as, cultural differences, business negotiation patterns, rules and regulations and many more. This report includes other major factors that affect the international retailing.
Mohsen Ghadamyari; Hassan Ahmadi Torshizi; Ghamarnaz Tadayon Tabrizi
Volume 4, Issue 11 , November 2017, , Pages 1106-1121
Abstract
The aims of this research is to identify and rank the effects of deployment of an online document registration system in order to reduce crimes. The research method is applied in terms of its objectives, it is descriptive-survey in terms of data collection method, and quantitative in terms of data analysis ...
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The aims of this research is to identify and rank the effects of deployment of an online document registration system in order to reduce crimes. The research method is applied in terms of its objectives, it is descriptive-survey in terms of data collection method, and quantitative in terms of data analysis method. The statistical population of this study includes 4 experts in the field of online document registration of notary public offices of Mashhad City in Iran. For doing this survey the effects and consequences of the establishment of an online document registration system are identified by referring to the previous researches and a questionnaire is developed using the Delphi technique. According to the experts’ opinion, the results indicate that the eight factors are identified as factors affecting the establishment of an online document registration system in order to reduce crimes. Also, to assess the rating and importance of each dimension in terms of impact on and being influenced by each other, a questionnaire based on DEMATEL method is distributed among experts. The collected data has been analyzed using the BT DEMATEL SOLVER software. Results show that the most influential factor is reduction of forgery of documents and the factor that has been greatly affected is prevention of speculation.
Wong Fui Yeng; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1110-1121
Abstract
Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order ...
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Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order to gain more profit and bigger market share. This paper will be discussing the global retailers and their global franchise opportunities as well as the diverse offer and technology for global expansion. On the other hand, the challenges faced by global retailers in international expansion are also discussed in this paper. Lastly, it is important for global retailers to recognize on how to get the globalization right in order to be a successful global retailer.
Seyyedeh Masumeh Taheri Otaghsara; Hamed Hamzehzadeh
Volume 4, Issue 11 , November 2017, , Pages 1122-1135
Abstract
The third millennium management calls for a paradigm shift from negativity to the positivity for optimal use of potentials, statuses, and positive human resource capabilities using positive organizational policies and procedures. Positive psychology movement has led to significant achievements for human ...
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The third millennium management calls for a paradigm shift from negativity to the positivity for optimal use of potentials, statuses, and positive human resource capabilities using positive organizational policies and procedures. Positive psychology movement has led to significant achievements for human resources management and leaders. In practice, it is also revealed that applying positive psychological maxims in work is correlated with increased productivity. The present paper, which is a scientific review, intends to study the positive psychology concept and the effect of authentic leadership and organizational atmosphere through literature review.
Wong Ai Jean; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1122-1129
Abstract
The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business ...
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The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business in order to succeed not only by profit but also changing the world to be better. Besides that, this research also puts two companies into discussion on how they take CSR strategy to a different level that maximizes profit whilst having a strong standing position in the market.
Teoh Kae Nging; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1130-1140
Abstract
Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles ...
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Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles that have strong relationships with the growth of change. This research reviews the different leadership styles, including commanding, supportive, inspirational, logical, transformational, transactional and servant. Different leadership styles take up different kinds of roles and use different actions when implementing organizational change. In conclusion, this research concludes that different changing processes require different leadership styles.
Mary Githinji-Muriithi
Volume 4, Issue 11 , November 2017, , Pages 1136-1151
Abstract
The banks are very important institutions in any given economy due to their role of financing the economy. Banks if not properly regulated can fail and hinder their primary role. The main aim of the study was to carry out a literature review on the Relationship between bank failure and economic activities. ...
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The banks are very important institutions in any given economy due to their role of financing the economy. Banks if not properly regulated can fail and hinder their primary role. The main aim of the study was to carry out a literature review on the Relationship between bank failure and economic activities. The specific objectives of the study are; to review the theoretical literature that anchors the study that links bank failure and economic growth, to review the empirical literature on the channels that link bank failure and economic growth, to investigate the gaps in the theoretical and empirical literature on the channels that link bank failure and economic growth and to propose a theoretical framework for linking bank failure and economic growth. The study is anchored by the agency theory, the contagion and the theory of lemons. The study empirically reviewed past studies in similar area and established gaps. The result indicated that the essential cause of the banking crunch is a physical one. Deregulation made it conceivable for commercial banks to also achieve activities of speculation banks, and for investment banks to also achieve actions of commercial banks. This had the effect of letting these organizations to association liquidity and credit risks in an unrestrained way. Double liability disclosures shareholders of deteriorating banks to misplace not only the original amount capitalized but also an amount identical to the par value of shares periods the number of shares possessed. The bank channels have a precarious role in the determining of the economy in the following ways. In the direct wealth effect when the banks fail, the investors who did not have the credits insured will have reduced wealth. This will in turn affect the real economy due to abridged consumer expenditure. Conclusion was made that bank failure remains a major threat to consistent economic growth that leads to development. The impact caused by economic contraction prevalent during this phase originated due to several shocks resulting in liquidity preference increase among depositors who preferred holding more currency to demand deposits and other liabilities. To this end, capital squeeze created reduction in money supply that affected entrepreneurial financing leading to slowdown in economic activity.
Omar Mahmoudi
Volume 2, Issue 10 , October 2015, , Pages 1141-1160
Abstract
The aim of this study was to investigate the relationship between E-government and agility in Marivan state-owned banks. The research methodology is survey and correlative. Through Cochran formula 120 employees of state-owned banks were selected. Classification sampling method was used to select staffs. ...
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The aim of this study was to investigate the relationship between E-government and agility in Marivan state-owned banks. The research methodology is survey and correlative. Through Cochran formula 120 employees of state-owned banks were selected. Classification sampling method was used to select staffs. To collect research literature library method was used and for gathering research data two questionnaires were used, E-government and organizational agility questionnaires. To measure questionnaires validity a group of experts' ideas were used. Also, KMO & Bartlett's test was used to determine questionnaire Validity. Result showed that validity of questionnaires is sufficient. For the reliability of study tools, Cronbach's alpha method was used which its value was 0.825 for the questionnaire of organizational agility and 0.798 for the questionnaire of E- government, indicating the questionnaires’ reliability. To analyze data Pearson correlation and liner regression test were performed .In addition confirmatory factor analysis was used to confirm research model. Research data were analyzed by SPSS and LISREL software's. Result shows that there is a significant relationship between e-government and organizational agility. Results indicated that G2G and G2E in E-government had the biggest impact on Banks agility.
Shweta Gupta
Volume 4, Issue 11 , November 2017, , Pages 1152-1160
Abstract
As women represent half of the population of India, Women Empowerment is one of the most focused issues in the present world. We can see easily that in villages as well as in cities women contributing equally, still they are unable to get equal position in society alike man, specifically in the developing ...
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As women represent half of the population of India, Women Empowerment is one of the most focused issues in the present world. We can see easily that in villages as well as in cities women contributing equally, still they are unable to get equal position in society alike man, specifically in the developing countries. Women Empowerment is a widely used but rarely defined word due to its multiplicity and widespread uses. That is the reason why it is a striking area of research. Researcher at various point of time and in different contexts, have highlighted that Income and Education is a well-built factors that is affecting women empowerment. Research highlighted five components i.e. women's sense of self-worth; right to determine choices; right to access to opportunities and resources and right to have live their life in her own way, ability to be a icon of social change, as strong indicator of Women Empowerment. All Such indicators symbolize personality traits like openness to experience and extroversion. Thus the present paper has been framed to analyse women’s empowerment in India on the basis of different personality traits. Based on the finding, various suggestions have been made.
Rozita Kheirkhah; Abdorreza Asadi; Ahmad Zendehdel
Volume 4, Issue 12 , December 2017, , Pages 1161-1175
Abstract
The present research is conducted to study the effect of product market power on dividend policy and firms’ dividends. In this regard, 83 firms were selected from 2011-2016. Lerner adjusted index was used as a measure of market power; next, the effect on the dividend policy and dividend was examined ...
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The present research is conducted to study the effect of product market power on dividend policy and firms’ dividends. In this regard, 83 firms were selected from 2011-2016. Lerner adjusted index was used as a measure of market power; next, the effect on the dividend policy and dividend was examined once the effect of control variables (firm size, profitability, growth opportunities, and firm retained earnings) is observed. Research data were analyzed using data paneling and corresponding tests. Research hypotheses were tested using logistic regression for the first research model, and using multivariate linear regression statistical analyses including Chow test, Hausman test, for the second research model, through Eviews9. Research results show that there is a positive significant relationship between market power and firms dividend policy at the probability 95%. In addition, there is also seen a significant relationship between market power and dividend.
Rajneesh Mehra
Volume 2, Issue 10 , October 2015, , Pages 1161-1190
Abstract
Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many of them are enabling the availability ...
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Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many of them are enabling the availability of some products under private label brands. It is to be noted that most Indian customers in urban areas are habituated towards buying products under national or local brands, irrespective of whether purchase is being made from an organised outlet or a stand-alone store. This could be because of various reasons such as customer’s familiarity with national brands, lack of faith in private label brands, product availability, promotion of national brands, etc. Nevertheless, many existing stand-alone retail outlets have been selling many product categories under private label brands. Cue theory has been extensively cited to explain the proneness to buy products and brands. The present study examines the effect of product cues on the proneness to buy private label brands of food products from the organised retail stores amongst customers in Chandigarh. It is an exploratory study based on data gathered using questionnaire. It has been concluded that the effect of the product cues is not favourable on the proneness to buy private label brands of instant noodles and milk and milk products sold by the organised retail outlets.
Waqar Ahmad; Aqsa Bibi; Aqsa Bibi
Volume 4, Issue 12 , December 2017, , Pages 1176-1191
Abstract
Innovation is coming from new Knowledge, and new Technology. The author select these two countries because Canada has a very strong innovative economy, while Pakistan is not so strong. The study concludes that foreign direct investment, R&D, and High-tech exports have a positive impact on economic ...
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Innovation is coming from new Knowledge, and new Technology. The author select these two countries because Canada has a very strong innovative economy, while Pakistan is not so strong. The study concludes that foreign direct investment, R&D, and High-tech exports have a positive impact on economic growth, and the results show a significant positive impact on GDP, in the case of Canada. While in Pakistan this influence is not significant due to some internal problems that Pakistan faces like a low rate of domestic investment, political instability, less investment in higher education. Therefore, the comparison can be useful in adapting Canada’s innovation policy for Pakistan.
Saira Ishfaq Ishfaq; Imran Khan; Tazeem Ali Shah; Raja Ahmed Jamil
Volume 2, Issue 10 , October 2015, , Pages 1191-1199
Abstract
This study analyzed the impact of micro finance and macroeconomic variables on poverty at three levels. The paper covers the time period of 08 years from 2005 to 2012. A panel of 06 selected SAARC countries was taken including India, Nepal, Pakistan, Sri Lanka, Bangladesh and Bhutan. Panel data regression ...
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This study analyzed the impact of micro finance and macroeconomic variables on poverty at three levels. The paper covers the time period of 08 years from 2005 to 2012. A panel of 06 selected SAARC countries was taken including India, Nepal, Pakistan, Sri Lanka, Bangladesh and Bhutan. Panel data regression model was used in the study. A key finding is that microfinance reduces extreme poverty and literacy also plays a major in poverty reduction. Other findings and recommendations are discussed in the paper.
Mahyar Kamali Saraji; Ali Morovati Sharifabadi
Volume 4, Issue 12 , December 2017, , Pages 1192-1205
Abstract
Forecasting is a part of decision-making system, and the outcomes gained from the businesses and industries are all resulted from the decisions taken in the past by relying upon the future forecasting. When it's difficult to forecast mentally, we need to use modeling. The system dynamics of a modeling ...
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Forecasting is a part of decision-making system, and the outcomes gained from the businesses and industries are all resulted from the decisions taken in the past by relying upon the future forecasting. When it's difficult to forecast mentally, we need to use modeling. The system dynamics of a modeling tool is based on systems thinking approach; hence, it has the ability to model complex systems using feedback processes. In this paper, we have reviewed the ability of system dynamics to forecast various fields of study such as marketing, supply chain, environment by reviewing 28 research papers.
Ganganee Chandima Samaraweera; Qing Ping
Volume 2, Issue 10 , October 2015, , Pages 1200-1217
Abstract
Consumer based brand equity (CBBE) is a complex, multi-faceted concept and the facets of CBBE capture consumers’ brand related beliefs. From a managerial perspective, it is imperative to know the most damaging facet of CBBE in order to launch appropriate management strategies to safeguard that ...
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Consumer based brand equity (CBBE) is a complex, multi-faceted concept and the facets of CBBE capture consumers’ brand related beliefs. From a managerial perspective, it is imperative to know the most damaging facet of CBBE in order to launch appropriate management strategies to safeguard that particular facet. Therefore, the purpose of the present study is to examine the effect of product harm crisis on facets of CBBE, with special reference to Chinese and Sri Lankan young consumers. Results based on independent samples t test, correlations and a series of one sample t tests showed that product harm crisis has a detrimental impact on facets of CBBE and country significantly shape consumer perceptions in this regard. Further study showed that out of main facets considered in the study, i.e., brand attitude, brand trust, perceived quality of the brand, perceived quality of the products of the brand and brand desirability; brand attitude is more detrimentally affected by the crisis in both countries. Therefore, from managerial perspective, in particular from multinational company’s perspective, current study showed that it is more worthwhile to consider CBBE as separate facets rather than as a composite variable in a product harm crisis situation, as the overall picture of CBBE may not reflect the economic significance of CBBE.
