The Impact of IT Investments on Sales: Case of Iran Insurance Company

Document Type: Case Study

Authors

1 Department of Business Administration, Islamic Azad University, Tehran, Iran

2 Department of Executive Management, Payamenoor University, Tehran, Iran

Abstract

The role of Information Technology (IT) in service organizations like banks and insurance offices is very important. These organizations are developing IT-based services because in this way they apply not only more economical methods comparing to traditional methods but also they could increase the innovating and fascinating aspects of IT-based services. In this essay, we have investigated the influence of information technology on insurance policy sales from the view of the property insurance experts in Iran Insurance, Tehran. The statistical population is all the staff of Iran Insurance at Tehran branches who are working in property insurance section and using information technology. After gathering questionnaires, we have described and categorized data from descriptive statistics prospection. Then, we have tested the hypotheses using one-sample T test. According to the results, information technology investing which has been considered from four aspects- Communication frequency, decreasing consumers waiting time, cost reduction and developing innovation in products- would lead to insurance policy sales increasing.

Keywords


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