Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing

Document Type: Original Research

Authors

1 Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia

2 Cardiff Metropolitan University UK, Westminster International College, Subang, Malaysia

Abstract

In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.

Keywords


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