Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Assessing and Understanding Women Empowerment through Personality Traits

Shweta Gupta

Volume 4, Issue 11 , November 2017, , Pages 1152-1160

  As women represent half of the population of India, Women Empowerment is one of the most focused issues in the present world. We can see easily that in villages as well as in cities women contributing equally, still they are unable to get equal position in society alike man, specifically in the developing ...  Read More

The Relationship of Personality Traits and Demographic Characteristics with the Performance of Samsung Mobile Phones Brand

Maryam Nooradi; Tooraj Sadeghi

Volume 2, Issue 8 , August 2015, , Pages 838-845

  Various internal and external factors have influence on the consumers’ behavior among which personality and demographic characteristics fall into the first category. Classification of consumers based on common personality traits is one of the methods used in marketing. The current research aimed ...  Read More