Aaker, David A. (1996). Measuring Brand Equity across Products and Markets, Califo Management Review, 38(3), 102-120
Behzad jezi, S. (2008). The relationship between communication skills and personality of the managers of different academic schools in the esfehan. MA thesis, Islamic Azad University khorasgan Branch.
Belk, R.W. (1988). Possessions and the extended self, Journal of Consumer Research, 15, 139-68
Cutler, f. "Marketing Management", bahman foruzande, amukhte Press (2010), Eighth Edition, pp. 486-482
Cutler, P, Armstrong, Gary. (2004). "Principles of Marketing, Ali Parsayyan, Tehran, adabestan prees.
Diehm R, Armatas C (2004). Surfing: An avenue for socially acceptable risk-taking, satisfying needs for sensation seeking and experience seeking. Personality and Individual Differences, 36, pp. 663-677
Egan V., Deary I., & Austin E. (2000) The NEO-FFI: Emerging British norms and an item- level analysis
Ghasemi far, F; imantalab, H. (2011). The effect of trust in the name and on their performance of hakupian in the city of Bandar Abbas.
Grubb E. L, Grathwohl L. Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach. Journal of Marketing 1967; 22-27.
Hassani, A; bazargan, C; ghadiri nia, M. (2013). Performance brand, concept and measurement. Journal of Science and Culture Tourism
Hawkins D. L., Best R. J., Coney A. (2004).Consumer Behavior: Building Marketing Strategy. New York: McGraw, Hill;
Keller, a. L. (2012). Strategic Brand Management. Ali Bathaei, Tehran: site Press.
Keller, K. L. (2007). Strategic brand management: building, measuring, and managing brand equity (3rd Ed.). Pearson Higher Ed USA.
Keller, K.L. (1999). Managing brands furlong time: Brand reinforcement and revitalization strategies. California Management Review, 41 (3), 102-124.
Meller J. J., Hansan T., (2006), “An Empirical Examination of Brand Loyalty” Journal of Product & Brand Management, Vol. 15, No.7, pp.442-49.
Mooradian T.A., & Nezlek J.B. (1995) Comparing the NEO- FFI and Saucier ¢s Mini Markers as measures of the Big Five. Personality and Individual Differences, 21,213-215.
Nazarpoor, p. (2005). The relationship between personality traits and job satisfaction of teachers of Masjed Soleiman city, MSc thesis, Islamic azad University, Isfahan.
Suggests N, A, and C are more reliable than O and E. Personality and Individual Differences, 29, 907-9
Sun, Lucia (Bongran). &. Ghiselli, .Richard F. (2010). Developing a Conceptual Model of Brand Equity in the Hotel Industry Based on Aaker’s Perspective, Journal of Quality Assurance in Hospitality
Wong, H. & Merrilees, B. (2008). “The performance benefits of being brand-orientated”, Journal of Product & Brand Management, 17 (6), pp. 372–383.
)