International Journal of Management, Accounting and Economics
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Volume 6, No. 12, December 2019 Pages: 913 - 925
Assessment of the Business Environment and Strategies for Developing Busıness Processes: the Case of Iran’s West Azarbaijan Province
Ahad Lotfi , Nasser Nasiri , Saeid Hajihassaniasl
Corresponding author:
ahadlotfi43[at]gmail[dot]com
Abstract:
Accurate, comprehensive and credible performance management systems, as one of the benchmarks of the development of organizations and communities, require the provision of specific infrastructures and requirements. The present study consists of a mixed approach of fuzzy hierarchy analysis and balanced scorecard to assess the business environment in the West Azarbaijan province of Iran. This research is applied in terms of purpose and has been prepared in terms of method with analytical and descriptive approach. Analytical Hierarchy Process Analysis (AHP) technique was used to measure the variables of the research and indicators are weighted by analyzing the fuzzy hierarchical process as well. Based on this, the growth and learning field with a priority weight of 0.467 is the most important and secondarily, the internal processes area with a priority weight of 0.277 is considered. The financial area with priority weight of 0.160 is considered important in the third order and finally the client area with a priority of 0.095 is considered.
Keywords:
Business environment, Balanced Scorecard, Fuzzy Hierarchy Analysis, Iran
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