Document Type : Case Study


Department of Business Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran


According to the significance of ethics in different organizations and communities and regarding the necessity of considering this issue in insurance industry, this research is conducted to study the effect of insurer’s ethics on customer attraction by insurance companies. Moral values including honesty, fairness, respect and honor, accountability, and reliability components are individually investigated in this study to show the effect of these variables on customer attraction by insurance companies. This is an applied research in term of purpose and a descriptive-survey, field study in term of nature. Research population included all customers of Iran insurance company agencies in Mashhad City. 384 individuals were randomly selected through simple random sampling method as research sample. Further, data were collected through a questionnaire; the questionnaire reliability was estimated using Cronbach test. Research hypotheses were tested by using structural equations method. The results of hypotheses’ analysis indicated that all five ethical codes including honesty, fairness, respect and honor, accountability and reliability influence customer attraction in Iran insurance company. Overall, according to research results, it is inferred that insurer’s ethics may influence customer attraction by insurance companies. 


Alvani, S.M., Qasemi, A.R. (1998). Organizational social responsibility and management. 1st edition, Tehran: State Management Training Center.
Beykzade, J., Mousavi, Z., and Eskandari, A. (2011). The relationship between the quality of e-services and e-satisfaction of students of Islamic Azad University, Bonab branch. Journal of Information and Communication Technology in Education, I (3). Pp. 67-92.
Mudrack, P. E., (2012), Ethical Judgments: What Do We Know, Where Do We Go?, business ethics Review, Published Online, Springer Science+Business Media B.V.
Qorbani, M., Zarandi, M.M., and Hesari, R. (2005). Ethics and social accountability in managers. Future Management, 11. Pp. 79-91.
Riyahi far, M. (2011). Professional ethics in insurance industry. Proceedings of professional ethics in insurance industry.
Roman, S., Ruiz, S., (2005), Relationship outcomes of perceived ethical sales behavior: the customer’s perspective. J. Bus. Res., 58(4), pp. 439-445.
Viaene, S., Dedene, G., (2004). Insurance Fraud: Issues and Challenges. The Geneva Papers on Risk and Insurance. 29(2), pp. 313–333.
Zahedi, Sh. (2000). Transnational management and comparative approach. Tehran: SAMT publication.