Brandon Hall Group (2014)). Understanding the impact of employer brand, Available at: https://b2b-assets.glassdoor.com/understanding-the-impact-of-employer-brand.pdf (Accessed: March 9, 2019).
Branham, Leigh. (2001) Keeping the People Who Keep You in Business: 24 Ways to Hang on to Your Most Valuable Talent. AMACOM.
Content Marketing Institute. What is Content Marketing? Available at: https://content marketinginstitute.com/what-is-content-marketing/ (Accessed: February 23, 2019).
Eclipse software marketing (2018) Inbound Marketing Vs Outbound Marketing for Recruitment Agencies, Eclipse Software Available at: https://www.recruitment-software.co.uk/inbound-marketing-vs-outbound-marketing-recruitment-agencies/ (Accessed: March 7, 2019).
Ewing, M. T., Pitt, L. F., Bussy, N. M. D. and Berthon, P. (2002) “Employment branding in the knowledge economy,” International Journal of Advertising, 21(1), pp. 3–22. doi: 10.1080/02650487.2002.11104914.
Harvard Business School Blog (2014) Create a Content Marketing Strategy for your Talent Acquisitions Team. Available at: https://www.hbs.edu/recruiting/blog/post/ create-a-content-marketing-strategy-for-your-talent-acquisitions-team (Accessed: March 10, 2019).
Heger, B.K.. (2007). Linking the Employment Value Proposition (EVP) to employee engagement and business outcomes: Preliminary findings from a linkage research pilot study. 25. 121-132.
Jobvite (2017) What is the Difference Between Recruitment and Talent Acquisition? Jobvite. Available at: https://www.jobvite.com/recruiting-process/ what-is-the-difference-between-recruitment-and-talent-acquisition/ (Accessed: March 12, 2019).
LinkedIn Talent Solutions (2015) Talent Brand: The Intersection of Talent Acquisition and Marketing, LinkedIn SlideShare. Available at: https://www.slideshare.net/ linkedin-talent-solutions/talent-brand-the-intersection-of-talent-acquisition-and-marketing (Accessed: March 20, 2019).
Little, A. (2018) The 5 P's of Recruitment Marketing | Appcast, Blog Series. Available at: https://appcast.io/blog-series-the-5-ps-of-recruitment-marketing-overview (Accessed: March 25, 2019).
Maurer, R. (2017) Recruitment Marketing: From Trendy to Necessary, SHRM. Available at: https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/ recruitment-marketing-trendy-necessary-smashfly.aspx (Accessed: March 25, 2019).
Mihalcea, A. D. (2017) “Employer Branding and Talent Management in the Digital Age,” Management Dynamics in the Knowledge Economy, 5(2), pp. 289–306. doi: 10.25019/mdke/5.2.07.
Minchington, Brett. (2010) Employer Brand Leadership: a Global Perspective. Collective Learning Australia.
Mosley, R. (2014). Employer brand management: Practical lessons from the world’s leading employers. Chichester: Wiley.
Ollila, E. (2018) The Role of Content Marketing in Building an Effective Employer Brand, The Content Standard by Skyword. Available at: https://www.skyword. com/contentstandard/storytelling/the-role-of-content-marketing-in-building-an-effective-employer-brand/ (Accessed: March 27, 2019).
Park, Hye Joon, and Pin Zhou. (2013) “Is There a Correlation for Companies With a Strong Employment Brand Between Employee Engagement Levels and Bottom Line Results?” DigitalCommons Availabe at: https://digitalcommons.ilr.cornell. edu/student/24/ (Accesed March 03, 2019).
Parsons, T. (2016) 6 Recruitment Marketing Trends Changing Talent Acquisition, TalentCulture. Available at: https://talentculture.com/6-recruitment-marketing-trends-changing-talent-acquisition/ (Accessed: February 25, 2019).
Profitablebusin. (2013) Applying SWOT Analysis in Recruitment, Talentcircle. Avalable at: https://talentcircles.com/2013/07/09/applying-swot-analysis-in-recruitment/ (Accessed March 10, 2019).
Pulizzi, J. (2012) “The Rise of Storytelling as the New Marketing,” Publishing Research Quarterly, 28(2), pp. 116–123. doi: 10.1007/s12109-012-9264-5.
Pulizzi, J. and Barrett, N. (2009) Get content, get customers: turn prospects into buyers with content marketing. New York: McGraw-Hill.
Recruiter (2019) Talent Acquisition, Recruiter. Available at: https://www.recruiter.com/i/ talent-acquisition/(Accessed:March7,2019) Recruitment vs. Talent Acquisition
Rouse, M. (2019) What is recruitment marketing? - Definition from WhatIs.com, SearchHRSoftware. Available at: https://searchhrsoftware.techtarget.com/ definition/recruitment-marketing (Accessed: March 1, 2019).
Slater, B. (2018) content marketing for recruitment, Beamery. Available at: https://beamery.com/blog/content-marketing-for-recruitment (Accessed: March 3, 2019).
Slater, B. (2018) Benefits of recruitment marketing, Beamery. Available at: https://beamery.com/blog/benefits-of-recruitment-marketing (Accessed: March 20, 2019).
Stephenson, J. (2016) 4 Content Marketing Ideas for Talent Acquisition Dominance, Relevance. Available at: https://www.relevance.com/4-content-marketing-ideas-for-talent-acquisition-dominance/ (Accessed: March 15, 2019).
Sullivan, John. (2004) “The 8 Elements of a Successful Employment Brand.” ERE, available at: https://www.ere.net/the-8-elements-of-a-successful-employment-brand/ (Accessed: February 25, 2019).
Sundberg, J. (2018) Building Employer Brand Equity, Link Humans. Available at: https://linkhumans.com/building-employer-brand-equity/ (Accessed: March 8, 2019).
Sundberg, J. (2018) How to Humanize Your Employer Branding through Storytelling. Available at: https://theundercoverrecruiter.com/humanize-employer-branding-storytelling (Accessed: March 27, 2019).
Takeuchi, S. (2014) 5 Steps to Boosting Your Talent Brand Through Content, LinkedIn Talent Blog. Available at: https://business.linkedin.com/talent-solutions/blog/2014 /08/5-steps-to-boosting-your-talent-brand-through-content (Accessed: March 20, 2019).
Thorne, Kaye. (2004) Employer Branding: One-Stop Guide. Reed Business Information, Quandrant House.
Wilden, R., Gudergan, S. and Lings, I. (2010) “Employer branding: strategic implications for staff recruitment,” Journal of Marketing Management, 26(1-2), pp. 56–73. doi: 10.1080/02672570903577091.
Yesbeck, J. (2019) Targeting in Marketing: How to Include it in Your Strategy, Available at: https://blog.alexa.com/targeting-in-marketing/ (Accessed March 10, 2019.