The Effects of Denison's Model of Organizational Culture on Customer Relationship Management (CRM): Case Study of Ministry of Sports and Youth in Iran

Fatemeh Abdavi; Hasan Fateh; Sajjad Pashaie

Volume 5, Issue 6 , June 2018, , Pages 461-472

  The term "Customer Relationship Management" occupied a major place in recent studies in the field of sport because of the important role it appears to play in business competitions. The purpose of this study was to analyze the effects of Denison's model of organizational culture on customer relationship ...  Read More

The Identification and Ranking of Effective Indicators in Assessing Organization Readiness to Accept Social CRM Using FANP

Sajjad Shokohyar; Ruhollah Tavallaee; Khadijeh Keramatnia

Volume 4, Issue 7 , July 2017, , Pages 720-744

  For today's organizations, customers have become important resources and communications with them have been considered as valuable assets and investments. Therefore, the effective management of customer relationship has become a preferred task and an approach for managing in many organizations. The dilemma, ...  Read More

Classification of Bank Customers by Data Mining: a Case Study of Mellat Bank branches in Shiraz

Dariush Farid; Hojjatollah Sadeghi; Elahe Hajigol; Nadiya Zarmehr Parirooy

Volume 3, Issue 8 , August 2016, , Pages 534-543

  This research predicts through studying significant factors in customer relationship management and applying data mining in bank. Financial institutions and other firms in competitive market need to follow proper understanding of customer behavior. Customers’ data are analyzed to identify specific ...  Read More

Towards a Conceptual Model of Customer Satisfaction for Manufacturing Organizations and Presenting a Three-Phases Approach

Majid Feyz Arefi; Gholamreza Tavakoli; Omid Heidari; Masoumeh Mirjafari Lashkajani

Volume 3, Issue 7 , July 2016, , Pages 411-443

  The purpose of this research is to deepening the conventional superficial view to the customer satisfaction, providing three-phase approach to measure customer satisfaction within the process of customer satisfaction management, and then designing a conceptual model for the manufacturing organizations. ...  Read More

Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM

Sajjad Shokohyar; Ruhollah Tavallaee; Khadijeh Keramatnia

Volume 3, Issue 2 , February 2016, , Pages 85-104

  The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM). The dilemma, the organizations are faced with is that they go ahead directly toward the preparation and implementation of new technologies, especially ...  Read More