A Causal Model of the Relationship Between Customer Contact Points and Word of Mouth Through Customer Experience in the Insurance Industry

Yousef Ramezani; Amirhossien Okhravi; Tahereh Heydarnejad; Sepideh Salarpanah

Volume 10, Issue 5 , May 2023, , Pages 297-317

  Customer contact points are known as the building blocks of the customer experience and for designing and enhancing the customer experience. The purpose of this study is to investigate the causal relationships between customer contact points and word of mouth through customer experience in the insurance ...  Read More

Factors Affecting Islamic Clothing Purchase Decision by the Mediating Role of Word of Mouth

Mohammad Mokhtari; Seyyed Morteza Ghayoor; Behzad Hassannezhad Kashani

Volume 5, Issue 12 , December 2018, , Pages 905-922

  By investigating the human life and its evolutions, it can be conceived that human, from the beginning of creature, has attempted to prepare a suitable clothes for himself. The history shows that all divine religions, particularly Islam, have paid a special attention to the human covering as a natural ...  Read More

Effect of Relationship Marketing on Word of Mouth in Life Insurance with the Approach of Trust and Commitment: Case Study of Karafarin Insurance Agents in Mashhad

Saeed Yazdani Parsa; Tooraj Sadeghi

Volume 2, Issue 10 , October 2015, , Pages 1244-1260

  Word of mouth is of critical importance for marketers and many scholars believe that word of mouth is one of the most effective and efficient advertising ways. Moreover, relationship marketing causes the costs of attracting new customers through long-term relationships with current customers and in this ...  Read More

Antecedents of Positive Word of Mouth and its Effects on Attitude toward Product

Morteza Soltani; Morteza Khavari

Volume 2, Issue 9 , September 2015, , Pages 1020-1036

  Regarding to interpersonal and informal nature of word of mouth, this advertising practice always is considered as a reliable communication source and a potential power playing a critical role in customers’ decision making process. According to the prominence of word of mouth in the customers’ ...  Read More

The Relationships of Reputation, Advertisement Attractiveness, Community Effect with Customer Value and Positive Words of Mouth of Bear Brand Milk Consumers in Malang

Anung Prasetyo Nugroho; Karunia Setyowati Suroto

Volume 2, Issue 7 , July 2015, , Pages 620-630

  One of the marketing activities undertaken by PT Nestle Indonesia to communicate Bear Brand milk in the market is by Words of Mouth marketing. However, Bear Brand Milk is only superior in several regions in Indonesia.  The purpose of this study were to analyze the influence of reputation, influence ...  Read More