Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
The Identification and Ranking of Effective Indicators in Assessing Organization Readiness to Accept Social CRM Using FANP

Sajjad Shokohyar; Ruhollah Tavallaee; Khadijeh Keramatnia

Volume 4, Issue 7 , July 2017, , Pages 720-744

  For today's organizations, customers have become important resources and communications with them have been considered as valuable assets and investments. Therefore, the effective management of customer relationship has become a preferred task and an approach for managing in many organizations. The dilemma, ...  Read More

Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM

Sajjad Shokohyar; Ruhollah Tavallaee; Khadijeh Keramatnia

Volume 3, Issue 2 , February 2016, , Pages 85-104

  The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM). The dilemma, the organizations are faced with is that they go ahead directly toward the preparation and implementation of new technologies, especially ...  Read More

Comparing High-involvement and Low-involvement Products: Brand Perspective

Fariba Lotfizadeh; Fereshteh Lotfizadeh

Volume 2, Issue 5 , May 2015, , Pages 404-413

  Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and ...  Read More