Effect of Advertising on Public Awareness in life Insurances: a Case Study of Dana Insurance Company in Mashhad

Zeynab Hakimi; Mohammad Heidari

Volume 2, Issue 10 , October 2015, , Pages 1290-1298

Abstract
  Considering significance of life insurance and as these insurance policies are  regarded as a development criterion in many countries worldwide, as well as lack of knowledge about the existence, recognition, features and advantages of such insurance policies, advertising plays a critical role in ...  Read More