Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh

Rajneesh Mehra

Volume 2, Issue 10 , October 2015, , Pages 1161-1190

  Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing.  Majority of the organised retail firms are still offering products under national and local brands.  However, many of them are enabling the availability ...  Read More