Brand Loyalty in Sportswear in Iran

Rahil Khoei

Volume 1, Issue 1 , August 2014, , Pages 52-80

Abstract
  This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality ...  Read More