Impact of Self-Directed Career Attitude on OCB in SMEs: Mediating Role of Trust

Muhammad Babar Iqbal; Jianxun Li; Shahina Qurban Jan

Volume 10, Issue 9 , September 2023, , Pages 658-674

  The self-directed career attitude involves assuming responsibility and authority over one's career trajectory and actively directing one's professional development. This study examines the impact of self-directed career attitude (SDCA) on organizational citizenship behavior (OCB). This study also examines ...  Read More

Factors Affecting Islamic Clothing Purchase Decision by the Mediating Role of Word of Mouth

Mohammad Mokhtari; Seyyed Morteza Ghayoor; Behzad Hassannezhad Kashani

Volume 5, Issue 12 , December 2018, , Pages 905-922

  By investigating the human life and its evolutions, it can be conceived that human, from the beginning of creature, has attempted to prepare a suitable clothes for himself. The history shows that all divine religions, particularly Islam, have paid a special attention to the human covering as a natural ...  Read More

Effect of Relationship Marketing on Word of Mouth in Life Insurance with the Approach of Trust and Commitment: Case Study of Karafarin Insurance Agents in Mashhad

Saeed Yazdani Parsa; Tooraj Sadeghi

Volume 2, Issue 10 , October 2015, , Pages 1244-1260

  Word of mouth is of critical importance for marketers and many scholars believe that word of mouth is one of the most effective and efficient advertising ways. Moreover, relationship marketing causes the costs of attracting new customers through long-term relationships with current customers and in this ...  Read More

The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand

Héla Ben Ammar; Feten Ben Naoui; Imed Zaiem

Volume 2, Issue 6 , June 2015, , Pages 499-516

  The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed ...  Read More

A Multi-dimensional Model of Acceptance of Mobile Banking

Fereshteh Lotfizadeh; Abdollah Ghorbani

Volume 2, Issue 5 , May 2015, , Pages 414-427

  Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of ...  Read More

Knowledge Sharing Patterns among Undergraduate Students in Universiti Teknologi MARA (UiTM) Johor, Malaysia

Suhaila Osman; Muna Kameela Sauid; Nurhafizah Azizan

Volume 2, Issue 3 , March 2015, , Pages 167-178

  Due to the technology cultured in today’s world, the learning process has started to change. Student nowadays are persistently required to do some transformation in gaining knowledge. Concerning to this, a considerable Knowledge Management (KM) are important so that students are expected to gain ...  Read More

Brand Loyalty in Sportswear in Iran

Rahil Khoei

Volume 1, Issue 1 , August 2014, , Pages 52-80

  This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality ...  Read More