Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Internal Marketing and Sales Force Performance of Beverage Manufacturing Firms in Nigeria

Nfawa Erasmus Usani; Emem Akaniyene Sampson

Volume 10, Issue 7 , July 2023, , Pages 480-494


  This study was designed to investigate the influence of internal marketing on the sales force performance of beverage manufacturing firms in Nigeria. The underpinnings of internal marketing were internal communication and internal training. The population of the study included the salespersons that were ...  Read More

Social Media Driven Marketing and Performance of Micro, Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria

Sunday Ewah; Samuel Etuk,; Clement Udowong Eke; Nfawa Erasmus Usani

Volume 8, Issue 12 , December 2021, , Pages 934-947


  The researchers looked at the link between social media driven marketing and marketing performance of micro, small and medium-sized enterprises in Nigeria's Akwa Ibom State. The study arose from a knowledge gap in the area of social media driven platforms and marketing performance of Micro, Small and ...  Read More