Electronic Customer Relationship Management: Opportunities and Challenges of Digital World

Hamid Sadeghi Rad; Mojtaba Ghorabi; Mahdi Rafiee; Vahid Sadeghi Rad

Volume 2, Issue 6 , June 2015, , Pages 609-619

  Management information systems (MIS) considerably changed business processes. According to this, Electronic customer relationship management (ECRM) emerged in conjunction with evolution of traditional customer relationship management in e-business contexts. In an analogy, Electronic customer relationship ...  Read More