Mobile Technology As a Disruptive Innovation on Shopping Malls Rental Space: Case Study From Kenya

Evanson Mwangi Karanja; Kim Jackson Njeru; John Kimani Muhoho

Volume 3, Issue 12 , December 2016, , Pages 764-778

  Mobile technology innovations have given businesses the rich of information access and the wider value chain reach. The case study was carried out at Sarit Centre Malls in Nairobi Kenya. The objectives of the case study included: to investigate how reducing cost of mobile technology affect demand for ...  Read More

Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores

Grace Wambui Kiboro; Evanson Mwangi Karanja

Volume 2, Issue 8 , August 2015, , Pages 872-881

  Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores ...  Read More