An Empirical Study of Consumers Cognizance towards Foreign Direct Investment in Indian Retail Sector

Document Type: Case Study

Authors

1 Research Scholar, Mewar University, Rajasthan, India

2 Department of Economics, PGDVA College, Delhi, India

Abstract

Indian retail sector is in the nascent stage, even though India has become an attractive place or target for foreign players due to one of the largest consumer markets in the world. At present, around 92 percent retail sector comes under the unorganized retail and 8 percent of retail belongs to the organized retail. Because of modern style of consumer’s buying behavior, organized retail has become more famous in big cities. Earlier, entry of foreign retailers was restricted in India but now Government has opened its doors wide for single brand retail and only 51 percent FDI is allowed in multi brand retail. The present paper is an attempt to analyze the perceptions of consumers about foreign direct investment (FDI) in retail through questionnaire and interpreted by SPSS software. This research study presents an overview of Indian retail segment, current policy of Foreign Direct Investment in retail and the correlation between the foreign direct investment in retail and consumer purchasing behavior. It also includes the views of consumers for the perception of buying capacity, shopping style, quality of product, brand consciousness and monopoly situation of market.

Keywords

References

Department of Industrial Policy & Promotion. (2015). Fact Sheet on Foreign Direct Investment.  Retrieved from http://www.dipp.nic.
Department of Industrial Policy and Promotion. (2010). Foreign Direct Investment (FDI) in Multi-Brand Retail Trading.  Retrieved from http://www.dipp.nic.in.
Dhume, S. (2011). India goes wild over Wal-mart. The wall street journal.
Kalhan, A. (2007). Impact of malls on small shops and hawkers. Economic and Political Weekly, 2063-2066.
McKinsey, & Company. (2007). "The Bird of Gold‟: The Rise of India‟s Consumer Market”: McKinsey Global Institute.
Sahney, S. (2014). Improving Effectiveness of Customer Loyalty Programs: A Case Study on a Large Retail Chain in the Indian Context. Paper presented at the International Conference on Technology and Business Management March.
Sharma, R. (2014). Indian Retail Policy and Changing Consumer Behaviour. European Academy Research, 1(10).
Singh, S. (2013). Governance and upgrading in export grape global production networks in India: BWPI, The University of Manchester.
Singhal, A. (2006). A strong pillar of the Indian Economy. www.ksa-technopak.com.
Yadav, B. S., & Jaiswal, J. (2013). Consumer Perception affects Organizational Strategy-A Study of Indian Rural Retail Sectors. Scholarly Research Journal for Interdisciplinary Studies, II/IX. 
International Journal of Management, Accounting and Economics

Volume 2, Issue 11
November 2015
Pages 1340-1348

Files

Share

How to cite

Statistics