Management
Melaku Alemu; Shimels Zewdie
Abstract
To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions ...
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To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions to recognize how the buyer thinks, feels, and selects products from a given alternatives and how those consumers are influenced by different factors. The consumers can purchase products either through planning or impulsively on the spot decisions. Therefore, this study aimed to identify the factors that determine consumers impulse buying behavior. To achieve the stated objectives the study has employed structured systematic literature review by identifying and obtaining the per-reviewed article published since 2011 from google scholar, ResearchGate, science direct, winey online, Taylor & Francis and emerald database. From totally extracted 176 articles, 29 articles were satisfied the inclusion criteria and further reviewed for this article analysis purpose. The outcome of this study has shown that store environment related factors, demographic factors, personality traits and situational factors are influencing consumer impulse buying behavior.
Kazuhiro Ohnishi
Volume 3, Issue 12 , December 2016, , Pages 758-763
Abstract
This paper considers mixed duopoly games where a state-owned public firm and a foreign private firm compete in price. The public firm aims to maximize the un-weighted sum of consumer surplus and its own profit. The paper examines a desirable role (either leader or follower) of the public firm, an effect ...
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This paper considers mixed duopoly games where a state-owned public firm and a foreign private firm compete in price. The public firm aims to maximize the un-weighted sum of consumer surplus and its own profit. The paper examines a desirable role (either leader or follower) of the public firm, an effect of eliminating the foreign firm and an endogenous role in price-setting mixed duopoly by adopting the observable delay game. Consequently, the paper shows that the unique equilibrium of price-setting international mixed competition is quite different from that of quantity-setting international mixed competition.
Emmanuel Juior Tenakwah
Volume 4, Issue 7 , July 2017, , Pages 760-779
Abstract
Tax evasion is a problem which has caused the Ghanaian tax system right from the colonial times. While some have blamed the situation on the tax authorities for not living up to expectation with regards to tax administration, others attribute it to the unpatriotic attitude of the taxpayers. It was in ...
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Tax evasion is a problem which has caused the Ghanaian tax system right from the colonial times. While some have blamed the situation on the tax authorities for not living up to expectation with regards to tax administration, others attribute it to the unpatriotic attitude of the taxpayers. It was in the light of these challenging positions that this research was carried out using a survey involving tax authorities and individual taxpayers in Abossey Okai, Accra. The study examined the factors contributing to tax evasion in the informal sector, identified the various ways through which tax evasion is perpetrated and the challenges faced by tax authorities in generating tax revenue from the informal sector. The study made use of convenient sampling technique where both taxpayers and tax authorities were selected. The survey revealed that the informal sector of the Ghanaian economy is largely characterized by activities of sole-proprietors who are involved in retailing, wholesaling as well as repairs. It was also revealed that the dominance of sole-proprietorship business in the informal sector has made it difficult for tax authorities to levy taxes on them. The dominance of this business unit is associated with many characteristics which induces tax evasion. These characteristics include but not limited to business registration, lack of permanent business location and predominance of cash transactions. Tax evasion and for that matter the informal sector has caused a great deal of harm to Ghana through its direct and indirect consequences and if care is not taken will gain deep roots in this country. It is therefore recommended that for the Government of Ghana to meet the needs of the citizenry, it would be appropriate to take a look at the factors responsible for the incidence of high tax evasion in the economy.
H Hendri; Sarah Amelia
Volume 6, Issue 10 , October 2019, , Pages 761-769
Abstract
This study aims to analyze the influence of Human Resources, Internal Control on the quality of financial statement that are moderate by Accounting Information System (In Financial Bureau and equipment of the Secretariat general). This research uses primary data in distributing questionnaires to the ...
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This study aims to analyze the influence of Human Resources, Internal Control on the quality of financial statement that are moderate by Accounting Information System (In Financial Bureau and equipment of the Secretariat general). This research uses primary data in distributing questionnaires to the financial who works in financial bureau and equipment of the secretariat general located in Jakarta, Indonesia. This study uses a purposive sampling method in data collection. Data obtained by collecting 120 questionnaires. 120 questionnaires or ninety four point five percent of the total distribution of questionnaires can be processed. Data were analyzed by multiple regression using SPSS. The results of the 120 respondents who answered the questionnaire showed that human resources, internal control, accounting information systems have a significant effect on the quality of financial statements either partially or simultaneously.
Muleri Serede Andefwah Eric; Mary Githinji-Muriithi
Volume 5, Issue 9 , September 2018, , Pages 762-782
Abstract
The purpose of this study was to examine the relationship between transfer pricing and tax liability in Kenya’s cement industry. The dependent variable of tax liability was examined against independent sub-variables namely; business models, thin capitalization, tax haven utilization and intra-company ...
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The purpose of this study was to examine the relationship between transfer pricing and tax liability in Kenya’s cement industry. The dependent variable of tax liability was examined against independent sub-variables namely; business models, thin capitalization, tax haven utilization and intra-company payments. Using longitudinal research design, the study examined relationships between the independent and dependent variables tracked over a 10 year period starting 2005. Out of the 6 companies in the industry, the study targeted 3 companies using purposive sampling on the basis of availability of annual financial statements and affiliation to a multinational company. Quantitative data collected for this study was analyzed by both descriptive and inferential. Data presentation was then done using tables, charts and graphs. Content analysis was used for qualitative data and presentation done in prose form. Correlation and univariate linear regression analysis was done to establish existing relationships between the dependent variable and independent variables of interest. It was concluded that tax paid over the 10-year period had not been affected by business models in existence; thin capitalization practices; tax haven utilization and intracompany payments. This study therefore recommends that the tax authorities should channel resources towards studying and assessing other forms of transfer pricing abuse likely to yield better tax results than the four variables studied herein.
Evanson Mwangi Karanja; Kim Jackson Njeru; John Kimani Muhoho
Volume 3, Issue 12 , December 2016, , Pages 764-778
Abstract
Mobile technology innovations have given businesses the rich of information access and the wider value chain reach. The case study was carried out at Sarit Centre Malls in Nairobi Kenya. The objectives of the case study included: to investigate how reducing cost of mobile technology affect demand for ...
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Mobile technology innovations have given businesses the rich of information access and the wider value chain reach. The case study was carried out at Sarit Centre Malls in Nairobi Kenya. The objectives of the case study included: to investigate how reducing cost of mobile technology affect demand for rental space in shopping malls; to establish how perceived usefulness of mobile technology affect demand for rental space in shopping malls; and to analyse how perceived ease of use of mobile technology affect demand for rental space in shopping malls. This case study adopted descriptive research design focusing on business managers from 126 businesses. A representative sample of 92 respondents was selected. The study also revealed that the usability aspects such as learnability, memorability of operating procedures that enhance human interaction in mobile technology has led to reduced demand for display and exhibition space in malls and over the counter transactions. The case study reveals further that lower information cost in mobile applications, invidualised perception of services has led to adoption of mobile transactions as a preferred means of business for previous mall customers. The study recommends that business owners in the physical malls can gain more value proposition if they offer virtual malls that can be accessed via mobile applications. There is also a need to integrate suitable mobile technology innovation in business models for competitive advantage.
Safoora Agha Davoud Jolfaie; Ali Rajab Zadeh; Maryam Rashki; Zahra Hemmat
Volume 2, Issue 7 , July 2015, , Pages 766-779
Abstract
Cloudy computing by offering the scalable infrastructure and available capabilities as a service for small and medium-sized businesses has changed the game. It is a paradigm that computing resources are available anywhere and anytime and businesses can take advantage of it in the same way as they consume ...
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Cloudy computing by offering the scalable infrastructure and available capabilities as a service for small and medium-sized businesses has changed the game. It is a paradigm that computing resources are available anywhere and anytime and businesses can take advantage of it in the same way as they consume utilities like water and electricity. Due to the important role of small and medium-sized businesses in Iran economy, the aim of this study is to design a cloudy Spine for small businesses. According to the views of experts in the field of IT and cloudy computing, information and data in this field are collected by observing, preliminary and systematically interviews. Studies show that this business model provides a win-win solutions for small and medium-sized businesses provider and cloud service consumer. At the end, it is presented for the cloudy Spine model.
Habib Ullah; Waqar Ahmad
Volume 6, Issue 11 , November 2019, , Pages 770-779
Abstract
This research study examined the impact of current and non-current assets on the profitability of pharmaceutical companies of Pakistan. For this study 9 years data was collected from the annual financial statements of six pharmaceutical companies listed in Karachi Stock Exchange over a period of 2010 ...
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This research study examined the impact of current and non-current assets on the profitability of pharmaceutical companies of Pakistan. For this study 9 years data was collected from the annual financial statements of six pharmaceutical companies listed in Karachi Stock Exchange over a period of 2010 to 2018. The profitability was measured by ROA.Current and non-current assets were taken as independent variables. The regression analysis was used and the result showed that current assets have a significant positive impact with the return on assets while the fixed assets have a significant negative impact on profitability of pharmaceutical companies of Pakistan.
Muhammad Shoaib; Bashir Ahmad Khilji; Zahoor Khan; Muhammad Shafiq
Volume 3, Issue 12 , December 2016, , Pages 779-796
Abstract
This study has been conducted to find out the effect of exchange rate uncertainty on the export volume of Pakistan to its major trading partner countries. Volatility in the nominal exchange rate of Pakistan has been estimated through Generalized Autoregressive Conditional Hetroscedastic (GARCH) process. ...
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This study has been conducted to find out the effect of exchange rate uncertainty on the export volume of Pakistan to its major trading partner countries. Volatility in the nominal exchange rate of Pakistan has been estimated through Generalized Autoregressive Conditional Hetroscedastic (GARCH) process. The findings showed that exchange rate uncertainty has negative significant impact on the volume of exports of Pakistan with all considered trading partner countries. In case of Hong Kong, Kuwait and Malaysia relative prices have negative significant effect on the volume of exports, while for the rest, trading partner countries the relationship is found positive and significant. It is further documented that political instability has significant negative impact on the volume of exports in almost all the trading partner countries. Exchange rate volatility curtails the volume of exports, so appropriate policies are required to be adopted, which will stabilize the exchange rate.
Joshua Samuel Gambo; Nyor Terzungwe; Okpanachi Joshua; Samuel Eniola Agbi
Volume 6, Issue 11 , November 2019, , Pages 780-794
Abstract
Most studies on board independence, board expertise, foreign board members and financial performance in Nigeria and other parts of the world showed different results with some showing positive, negative and mixed results. This study examined the effect of board independence, expertise and foreign board ...
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Most studies on board independence, board expertise, foreign board members and financial performance in Nigeria and other parts of the world showed different results with some showing positive, negative and mixed results. This study examined the effect of board independence, expertise and foreign board member on the financial performance of listed insurance firms in Nigeria. The population of the study comprises 26 listed insurance firms in Nigerian Stock Exchange and 17were selected as sample the size using random sampling technique. The regression analysis revealed that board expertise and foreign members have statistical significant effect on the financial performance measured by return on asset (ROA). Board independence has a significant effect on ROA but do not have significant effect on return on equity ROE. The study therefore, recommend that regulators must ensure that competent independent board members are well represented in the board of directors, and insurance companies should adhere strictly to the corporate governance code of conduct as it affects board expertise and foreign board members so to improve the quality of financial performance.
Wijerathnage Somarathna Chandrasekara
Volume 4, Issue 7 , July 2017, , Pages 780-795
Abstract
Stigma associated with mental illness is identified as a potential barrier for seeking psychological help for mental health disorders. The purpose of this study is to assess the perceived barriers and supporting factors and to find out the strategies to promote the help seeking behavior among university ...
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Stigma associated with mental illness is identified as a potential barrier for seeking psychological help for mental health disorders. The purpose of this study is to assess the perceived barriers and supporting factors and to find out the strategies to promote the help seeking behavior among university students. 16 in-depth interviews were conducted with students and students’ counselors from three state universities in Sri Lanka. Already developed and tested three questionnaires on help seeking behavior were used to develop guidelines. Barriers, supporting factors and strategies to promote counseling services were investigated. According to the findings, the most significant barrier for seeking counseling services is mental illness stigma. Males have a greater level of mental illness stigma than female. The rest of barriers are reluctance to share their problems with counselors, self-dependency, lack of trust on counselors, and lack of awareness about services availability. Most significant supporting factors are availability of free counseling services, proximity, and easy access to the counseling service. The strategies for promoting counseling services are promoting mental health education among students; making easy access to counselors; and developing a good relationship between students and counselors.
Samarasinghe KP; Karunarathne EACP
Volume 2, Issue 7 , July 2015, , Pages 780-788
Abstract
The study was conducted to identify the determinants of the export performance of the value-added rubber products industry in Sri Lanka. This research has identified the impact of several selected factors on the export performance and the strength of those factors’ impact on the industry. The research ...
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The study was conducted to identify the determinants of the export performance of the value-added rubber products industry in Sri Lanka. This research has identified the impact of several selected factors on the export performance and the strength of those factors’ impact on the industry. The research study was carried out by performing a comprehensive survey by focusing exclusively on Sri Lankan value-added rubber products exporters. Online questionnaire and interviews were used as research instruments to get the feedback from a randomly selected sample which comprises more than fifty percent of Sri Lankan value-added rubber products exporters. For the purpose of analysis, descriptive statistics were comprehensively used. Determinants of export performance have been identified by reviewing literature as firm characteristics, marketing strategies, market characteristics, technical capabilities and the investment portfolio. These variables’ relationships were analyzed and positive correlation was identified with export performance. They are firm characteristics and technical capabilities. Thus, Sri Lankan value-added rubber products industry can improve their market performance by focusing the enhancement of those two factors. Further, the technical capability was identified as the most significant factor for the value-added rubber products’ export performance. Therefore it was recommended the manufacturers &exporters to focus on their technical capabilities to gain more industry performance.
Management
Ahmad Azmy; Fidyananta Malanov
Abstract
Mastery of technology is needed in the E-Commerce industry. Productivity and performance will be benchmarks in business development. The digital-based E-Commerce industry requires employees who have the competence to use new technologies. The conceptual framework explains that the E-Commerce industry ...
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Mastery of technology is needed in the E-Commerce industry. Productivity and performance will be benchmarks in business development. The digital-based E-Commerce industry requires employees who have the competence to use new technologies. The conceptual framework explains that the E-Commerce industry must always improve the technological competence of employees. New technologies are geared towards digitizing businesses and transactions efficiently. Employees must respond quickly to rapidly changing technology changes. The process of solving business problems that are fast, responsive to change, and innovative ideas depend on mastery of technology. Business competition that has high complexity requires accurate data and information. The research process takes a literature study approach to see the implications of mastering technology on employee performance. This approach is carried out comprehensively and strategic recommendations are the results of technology to be part of employee performance. All data requirements depend on the use of technology carried out by employees. Some literature states that mastery of technology plays a role in the quality of employee performance.This study shows the direction of technology mastery on employee performance. Technology optimization will increase the probability of success in achieving business targets.
Josiah Mugendi Njiru; Mary Githinji- Muriithi
Volume 5, Issue 9 , September 2018, , Pages 783-801
Abstract
Financial management policies are used by organizations as tools for ensuring that their finances are managed in proper manner in all areas of their operations. Lack of implementation of proper management policy exposes NGOs to threats like loss of assets, production of financial reports which are incorrect ...
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Financial management policies are used by organizations as tools for ensuring that their finances are managed in proper manner in all areas of their operations. Lack of implementation of proper management policy exposes NGOs to threats like loss of assets, production of financial reports which are incorrect and unreliable for decision making purposes. This may also lead to application of accounting policies by an organization which are not consistent with the applicable governing laws and regulations. However NGOs that have implemented proper financial management policies are generally known to record improved financial performance. Therefore, the overall objective of this study was to establish the effect of financial planning on financial performance of Non – Governmental Organizations in Nairobi County. The study adopted a descriptive research design. A sample of 45 NGOs was selected from a population of 1,775 NGOs in Nairobi County both local and international. Data was obtained through the use of questionnaires and analyzed using both descriptive and inferential statistics. Multiple regression analysis results showed that financial planning affects an organization financial performance. The study found out that financial planning has a great effect on financial performance of NGOs hence an important variable that the management of NGOs should not ignore in order to improve on their financial performance. A feedback system should be put in place ensuring corrective measures are taken to enable organizations respond urgently to emerging risks.
Sahebali Akbari; Mahmood Mirzaei Hesari; Vahid Sadeghi Rad; Hamid Sadeghi Rad
Volume 2, Issue 7 , July 2015, , Pages 789-800
Abstract
Endowment has an old history and a long record and has been emphasized and ordered as a good tradition in Islam, but its dimensions and angles has not yet been considered by experts and economists. Expanding economic issues and their complexities, the role of endowment and endowed properties in ...
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Endowment has an old history and a long record and has been emphasized and ordered as a good tradition in Islam, but its dimensions and angles has not yet been considered by experts and economists. Expanding economic issues and their complexities, the role of endowment and endowed properties in economic development, and the need to fulfill the purposes of the Holy Legislator and benefactor indicate the need of revision in endowment in accordance with the conditions of that time and place. Endowment institution in the West, as a capable "financial institution" in equipping the capital to solve social problems has a desirable position; while, despite having deep cultural and powerful religious stimuli, our society still could not use the capacities and capabilities of this good custom properly. Using the methods and new resources of financing in the development of and endowments are ways which suit to the changing circumstances of time and space, to use of high capacity of endowment. In this paper, after examining traditional and modern methods and sources of financing in the development of endowments, the necessity to use Sukuk as a new way of financing is emphasized, then, in the following, profiting Sukuk pattern as one of the new ways in financing in the development of endowments will be provided.
Pizus Biswas; Tasnia Rahman; Nikher Ahmed Sarker; Adhora Sudha; Tushar Chandro Dey
Volume 6, Issue 11 , November 2019, , Pages 795-830
Abstract
The focus of this study is to identify the environmental disclosures made by Bangladeshi companies and analyze the overall disclosure practice of the countries’ industries. And also collect the investor’s feedback on whether or not environmental disclosure information is making a difference ...
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The focus of this study is to identify the environmental disclosures made by Bangladeshi companies and analyze the overall disclosure practice of the countries’ industries. And also collect the investor’s feedback on whether or not environmental disclosure information is making a difference in their decision making process and their opinion about the company. For conducting the research, the study has used 5 sectors- Engineering, Pharmaceuticals, Food, Textile and Fuel and Power along with 10 companies with each stratum. This study has used the standard environmental disclosure index developed by prior researchers to show the volume of the selected companies’ environmental disclosures in the annual reports. To show the impact of the environmental disclosures on the investors’ decision, the study has conducted a survey among the investors. The study shows evidence that reinforces the fact that Bangladeshi companies are disclosing less environmental information than an ideal company should. Also there are lack of regulation and interest in disclosing proper information. Although by conducting a survey it was seen that majority of investors and probable investors are interested in these information and are supportive of eco-friendly companies.
Rana Muhammad Ahmar Habib; Rashad Yazdanifard
Volume 4, Issue 8 , August 2017, , Pages 796-810
Abstract
This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several management models are also applied in this article in order to examine ...
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This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several management models are also applied in this article in order to examine the competitive advantage of the organization and its strategies to sustain in the competitive market. The strategic problems faced by organization and its consequences are discussed in this article and in order to manage those issues and problems, different recommendations are also provided by the research study based on the past cases and secondary data. The paper suggests that Xerox should focus on the stretching of its brand name by diversifying into related fields in order to compete with competitors at multiple levels in the market. It is recommended that the organization should focus on certain departments like marketing as equal as it is focusing on research and development. The research has examined the strategies and major strategic making decision making of the organization in the past and its effect on the current state of the organization. The research study hopes that the discoveries and analysis helps for future studies in the related aspects.
Ette Harrison Etuk; Eberechi Humphrey Amadi
Volume 3, Issue 12 , December 2016, , Pages 797-805
Abstract
This work concerns itself with the intervention analysis of the British pound, GBP, and the United States dollar, USD.It has been observed that the GBP has fallen sharply after June 23, 2016 relative to the USD. It is being speculated that this is due to the recent exit of Great Britain from the European ...
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This work concerns itself with the intervention analysis of the British pound, GBP, and the United States dollar, USD.It has been observed that the GBP has fallen sharply after June 23, 2016 relative to the USD. It is being speculated that this is due to the recent exit of Great Britain from the European Union EU. A realization of the daily exchange rate series from 17th March to 12th September. 2016 is analyzed by ARIMA methods. The intervention point is June 23, 2016, after which there is a sharp fall in the relative value of the GBP. This fall is shown to be statistically significant. The pre-intervention series is observed to follow an ARIMA(1,1,0) model. Following the nature of this fall, an adequate intervention model has been proposed and fitted.
Nader Seyed Kalali; Mansoor Momeni; Elham Heydari
Volume 2, Issue 8 , August 2015, , Pages 801-809
Abstract
Strategic thinking is one of the most important capabilities which managers of today’s organizations must possess. Holding companies, due to the kind of problems that they experience, are in serious need of managers capable of strategic thinking. The present research has been conducted with the ...
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Strategic thinking is one of the most important capabilities which managers of today’s organizations must possess. Holding companies, due to the kind of problems that they experience, are in serious need of managers capable of strategic thinking. The present research has been conducted with the aim of identifying the individual dimensions of strategic thinking in holding companies’ managers in Iran. In this regard, a number of managers who have had the experience of being members of the board of directors or working as CEOs of these firms have been asked to express their opinions about strategic thinking and their views have been analyzed using fuzzy cognitive maps. Results suggest that having vision, ability to analyze, having systems thinking, ability to question, creativity, ability to make synergy and ability to create advantage are the main elements of strategic thinking in successful managers of holding companies. In addition, the relationships among these variables have been explained.
Sorour Chehrazi Madreseh; Nooshin Karimi Alavijeh; Sayyed Jalaee
Volume 5, Issue 10 , October 2018, , Pages 802-812
Abstract
Proper and logical use of abilities and talents of human resources in any society is one of the main causes of economic development, and improves the living standards of a nation. Therefore, evaluating the role and impact of economic policies on labour productivity is of great importance. In this study, ...
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Proper and logical use of abilities and talents of human resources in any society is one of the main causes of economic development, and improves the living standards of a nation. Therefore, evaluating the role and impact of economic policies on labour productivity is of great importance. In this study, using vector autoregressive panel (Panel VAR) and in the form of econometric model, we have tried to test the impact of government economic policies on labour productivity in selected OECD countries over the period of 2000- 2014. The results show that, in the long term, government investments are indexes determining the quality of governance among countries and openness of economy is the most important variable affecting labour productivity, so that all except the quality variable of regulation have a positive impact on labour productivity.
Qaisar Iqbal; Siti Hasnah Hassan
Volume 3, Issue 12 , December 2016, , Pages 806-821
Abstract
This research has examined moderating role of workplace spirituality with five traits of personality and counterproductive work behaviors. Researchers have growing trend to enhance understanding of workplace spirituality. Corporate environment has also realized significance of workplace spirituality. ...
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This research has examined moderating role of workplace spirituality with five traits of personality and counterproductive work behaviors. Researchers have growing trend to enhance understanding of workplace spirituality. Corporate environment has also realized significance of workplace spirituality. Self-structured questionnaire have been employed to collect data from employees of private commercial banks, operating in jurisdiction of Distt. Attock, Pakistan. Response rate in this study is 82%.Data was analyzed on the basis of moderating concept of Baron and Kenny (1986) in statistical software for social sciences. This study concludes that workplace spirituality has significant moderating impact over the association of openness, conscientiousness and agreeableness with counterproductive work behaviors.it has been also revealed that there is no relationship between extroversion and counterproductive work behaviors. Workplace spirituality has no moderating impact over association of neuroticism and extroversion with counterproductive work behaviors of employees. This study develops ways for management and practitioners to alleviate the effects of personality traits on counterproductive work behaviors and reduce the occurrences of counterproductive work behaviors. Ultimately it will improve organizational performance.
Viktorija Grigaliūnaitė; Lina Pilelienė
Volume 2, Issue 8 , August 2015, , Pages 810-822
Abstract
This article contributes to the revelation of a relevant and complex problem of the selection of advertising spokesperson while answering the research question, which lays a foundation of the scientific problem: how to choose a spokesperson for advertising to be effective? Accordingly, the aim of the ...
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This article contributes to the revelation of a relevant and complex problem of the selection of advertising spokesperson while answering the research question, which lays a foundation of the scientific problem: how to choose a spokesperson for advertising to be effective? Accordingly, the aim of the article is to determine the impact of spokesperson on advertising effectiveness. Grounded on the theoretical framework, three different theoretical models representing the research hypotheses are analyzed in the article by applying PLS-SEM and PLS path modelling multi-group analysis. The analysis of the research results led to the elaboration of general model of the impact of spokesperson on advertising effectiveness, revealing that consumers’ attitude towards spokesperson that they are exposed to have an influence over their attitude towards advertisement, brand and purchase intention. Nevertheless, it is proved that different advertising spokespersons have different influence on advertising effectiveness. The conclusions are made that if seeking advertising effectiveness expressed as enhanced level of consumers’ purchase intentions, then the choice of celebrity spokesperson highly improves the possibility of creating effective advertising.
Donya Maleki; Elahe Sarfi
Volume 4, Issue 8 , August 2017, , Pages 811-820
Abstract
The purpose of this study was to investigate the relationship between the disclosures of social responsibility in the population of accepted companies (without financial crisis and with financial crisis) in Tehran Stock Exchange on management of earnings accruals. The research hypothesis was analyzed ...
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The purpose of this study was to investigate the relationship between the disclosures of social responsibility in the population of accepted companies (without financial crisis and with financial crisis) in Tehran Stock Exchange on management of earnings accruals. The research hypothesis was analyzed by using the data of 74 companies during the period of 2010 to 2014 through multiple linear regressions using Eviews 7 analysis software. The research findings briefly show that "there is a positive correlation between social responsibility and management of earnings accruals in companies without a financial crisis compared to companies with a financial crisis. As a result, companies that have a high social responsibility orientation tend to accrue earnings management.
Mohsen Mohammadi Khyareh; Nasrin Rostami
Volume 5, Issue 10 , October 2018, , Pages 813-828
Abstract
Entrepreneurship is the foundation of competition and innovation among firms, as well as on the national economy. In order to create a favorable environment for entrepreneurship strengthening, it must use symmetric and appropriate competitive conditions with entrepreneurship, to improve production and ...
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Entrepreneurship is the foundation of competition and innovation among firms, as well as on the national economy. In order to create a favorable environment for entrepreneurship strengthening, it must use symmetric and appropriate competitive conditions with entrepreneurship, to improve production and employment, and thereby increase economic growth. Therefore, the main objective of this study is to investigate the effects of competitiveness and entrepreneurship, which ultimately lead to economic growth. In this paper, through collecting library resources and with a descriptive approach, the interrelations between different components of competitiveness and entrepreneurship, as well as their effects on economic growth, are discussed.
Gilbert Uwonda; George Okeny; Judith Awacorach
Volume 4, Issue 8 , August 2017, , Pages 821-841
Abstract
Partnership building is a popular and sometimes required approach for addressing complex and systemic societal issues that cannot be comprehensively addressed by any single person, organization, or sector. The purpose of the study was to examine the influence of partnership management on the performance ...
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Partnership building is a popular and sometimes required approach for addressing complex and systemic societal issues that cannot be comprehensively addressed by any single person, organization, or sector. The purpose of the study was to examine the influence of partnership management on the performance of projects among nongovernmental organizations in Uganda. The study was both qualitative and quantitative in nature where data was collected through self-administered questionnaire and face-to-face interviews. The data collected was analyzed using custom tables. Correlation analysis was used to establish the relationship between partnership management and project performance. The study established that Planning was generally fairly done especially human resource planning but the partners could not freely make decisions. There was adequate coordination within the consortium as evident in the frequency of review meetings, clarity on reporting line and efficiency of communication but the failure of organization heads to attend coordination meetings, as required, affected implementation of action points. The study recommends thatthere should be respect and trust in the partnership such that Partners are allowed to make decisions freely. Action points from meetings should be followed up to ensure implementation by members of the consortium.
