Original Research
The Relationships of Reputation, Advertisement Attractiveness, Community Effect with Customer Value and Positive Words of Mouth of Bear Brand Milk Consumers in Malang

Anung Prasetyo Nugroho; Karunia Setyowati Suroto

Volume 2, Issue 7 , July 2015, Pages 620-630

Abstract
  One of the marketing activities undertaken by PT Nestle Indonesia to communicate Bear Brand milk in the market is by Words of Mouth marketing. However, Bear Brand Milk is only superior in several regions in Indonesia.  The purpose of this study were to analyze the influence of reputation, influence ...  Read More

Original Research
Investigating Externalities of Knowledge Spillover among Selected European Countries

Fatemeh Taleghani; Sayyed Abdolmajid Jalaee; Fatemeh Irani Kermani

Volume 2, Issue 7 , July 2015, Pages 631-645

Abstract
  Generally, knowledge spillovers result in the creation of new knowledge, increased competitive advantages, and economic cooperation. Since the investigation of spillover flows among countries is considered to be highly important, in this study, knowledge spillovers and its resulting externalities were ...  Read More

Original Research
Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies

Gurpartap Singh; Ambika Bhatia

Volume 2, Issue 7 , July 2015, Pages 646-655

Abstract
  We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship? One view is that if sports sponsorship is done properly, it can provide good opportunities for distinct marketing ...  Read More

Original Research
Financial Market Integration and Economic Growth: An Experience from Nigeria

Oyeniran Ishola Wasiu; Maryam Wahab Temitope

Volume 2, Issue 7 , July 2015, Pages 656-668

Abstract
  This study examines the effect of financial integration on economic growth in Nigeria. Using time series data from 1981 and 2012, the study employs autoregressive distributed lag (ARDL) bounds testing approach proposed by Pesaran et al., (2001) to estimate the long run and short run effect of financial ...  Read More

Original Research
Modeling Laying Time of Gerber Machines in Cutting Department: A Study on Sri Lankan Apparel Industry

Bhagyavi Sandareka Habaragoda; Yaddehi Gedara Shiromani Lakmali

Volume 2, Issue 7 , July 2015, Pages 669-675

Abstract
  Providing the required cut panels to the sawing department on time, is the major task and responsibility of the cutting department of an apparel manufacturer. Therefore, the cutting process is one of the main value adding processes. Several functions are included in the cutting process; namely fabric ...  Read More

Original Research
Extended Value Added Intellectual Coefficient in Manufacturing Companies: Technology Based Companies

Hamidreza Jafaridehkordi; Ruzita Abdul Rahim

Volume 2, Issue 7 , July 2015, Pages 676-706

Abstract
  The main purpose of this study is to empirically compare of intellectual capital (IC) and its efficiency among manufacturing companies with different level of technology using a sample of 135 Malaysian listed manufacturing companies during the 2006-2012 period. The manufacturing companies are classified ...  Read More

Original Research
Determinants of Off-farm Activity Participation among Cotton Farmers in Punjab, Pakistan

Muhammad Amjed Iqbal; Qing Ping; Umar Ijaz Ahmed; Adnan Nazir

Volume 2, Issue 7 , July 2015, Pages 707-718

Abstract
  The study was conducted to determine the aspect affecting the farmer in taking part in off-farm activities in three cotton growing districts of Punjab province, Pakistan. Since off-farm activities have become an imperative part of income strategies among rural families in developing countries like Pakistan. ...  Read More

Original Research
Employee Perception of the Effectiveness of the Warehouses: With Especial Reference to the Telecommunication Infrastructure Development Field, Sri Lanka

Rathnayake JA; Karunarathne EACP

Volume 2, Issue 7 , July 2015, Pages 719-726

Abstract
  Warehouse plays a major role in logistic operations especially in the telecommunication infrastructure development industry. Inefficient warehouse management makes huge cost to the company. Thus, it is important to manage warehouses especially in this industry as they are using very specific materials, ...  Read More

Original Research
Factors Affecting Raw Material Write Off: A Case Study of the Sri Lankan Apparel Industry

Gayani Madhushanthi Ranasinghe; Shanika Dilanthi

Volume 2, Issue 7 , July 2015, Pages 727-736

Abstract
  The Sri Lankan apparel industry is considered as the most significant and dynamic contributor to the country’s economy. Though the industry creates profits in significant still it has many losses in financial aspects such as the cost of raw material. Therefore this research was carried out as a ...  Read More

Original Research
Identification of Service Innovation Dimensions in Service Organizations

Mohammad Reza Meigounpoory; Mehran Rezvani; Manouchehr Afshar

Volume 2, Issue 7 , July 2015, Pages 737-748

Abstract
  In today competitive world, innovation is a key factor for creating competitive advantage and even for survival of the enterprises and as a propellant for business growth and prosperity and maintain more profitability for an organization, as a result of market needs and technology push. In service organizations, ...  Read More

Conceptual Paper
An Entrepreneur’s Personal Value Perspective in Managing Product Harm Crises

Erandi Jinadari Wattegama; Qing Ping

Volume 2, Issue 7 , July 2015, Pages 749-765

Abstract
  Product harm crises often reflect the outcomes of firms’ unethical business decision-making behaviours. Literature showed that the majority of crisis management studies have paid high attention for finding strategies from the consumer’s perspective. Hence, the purpose of present study is ...  Read More

Conceptual Paper
Cloudy Spine Meta-System Proposed Model in Small Businesses Process Management

Safoora Agha Davoud Jolfaie; Ali Rajab Zadeh; Maryam Rashki; Zahra Hemmat

Volume 2, Issue 7 , July 2015, Pages 766-779

Abstract
  Cloudy computing by offering the scalable infrastructure and available capabilities as a service for small and medium-sized businesses has changed the game. It is a paradigm that computing resources are available anywhere and anytime and businesses can take advantage of it in the same way as they consume ...  Read More

Original Research
Factors Affecting Export Performance in Sri Lanka: with Especial Reference to Value-Added Rubber Products Industry

Samarasinghe KP; Karunarathne EACP

Volume 2, Issue 7 , July 2015, Pages 780-788

Abstract
  The study was conducted to identify the determinants of the export performance of the value-added rubber products industry in Sri Lanka. This research has identified the impact of several selected factors on the export performance and the strength of those factors’ impact on the industry. The research ...  Read More

Conceptual Paper
A Framework for Accessing Funds through Charitable Assignment of Property

Sahebali Akbari; Mahmood Mirzaei Hesari; Vahid Sadeghi Rad; Hamid Sadeghi Rad

Volume 2, Issue 7 , July 2015, Pages 789-800

Abstract
   Endowment has an old history and a long record and has been emphasized and ordered as a good tradition in Islam, but its dimensions and angles has not yet been considered by experts and economists. Expanding economic issues and their complexities, the role of endowment and endowed properties in ...  Read More