Original Research
Integrating Technology Acceptance Model and Motivational Model towards Intention to Adopt Accounting Information System

Khalil Mesbah Abduljalil; Yuserrie Zainuddin

Volume 2, Issue 5 , May 2015, Pages 346-359

Abstract
  The main purpose of this study was to integrate technology acceptance model and motivation model to investigate mediating effect of attitude for IS adoption studies. Quantitative survey questionnaire was developed and distributed using purposive sampling technique. Owner of SMEs are targeted as respondents ...  Read More

Original Research
Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior

Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, Pages 360-380

Abstract
  The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious ...  Read More

Case Study
Evaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event

Dhouka Oueldoubey; Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, Pages 381-393

Abstract
  Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behavioral responses. The present survey targets the study ...  Read More

Original Research
A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies

Reza Samizadeh; Hamidreza Koosha; Soudabeh Namdar Zangeneh; Sahar Vatankhah

Volume 2, Issue 5 , May 2015, Pages 394-403

Abstract
  In this paper, we proposed a new model to evaluate a customer's lifetime value, considering non-financial elements such as the customer’s churn probability, cooperation capability, willingness to refer, willingness to recommend, and innovation. We tested our proposed model on customer data from ...  Read More

Original Research
Comparing High-involvement and Low-involvement Products: Brand Perspective

Fariba Lotfizadeh; Fereshteh Lotfizadeh

Volume 2, Issue 5 , May 2015, Pages 404-413

Abstract
  Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and ...  Read More

Original Research
A Multi-dimensional Model of Acceptance of Mobile Banking

Fereshteh Lotfizadeh; Abdollah Ghorbani

Volume 2, Issue 5 , May 2015, Pages 414-427

Abstract
  Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of ...  Read More

Original Research
Comparing Relationship between Quality of Earning and Stock Return of Companies Listed in Tehran Stock Exchange

Mehrnoosh Ebrahimi; Asghar Asadi; Hamid Reza Kordlouie

Volume 2, Issue 5 , May 2015, Pages 428-443

Abstract
  In this research, role of accruals in description of earning quality of the companies listed in Tehran Stock Exchange has been studied and relationship between quality of earning, through accruals and its constituents, and normal stock return has been studied. Correlation analysis and historical information ...  Read More

Original Research
The Review of Mokbang (Broadcast Eating) Phenomena and Its Relations with South Korean Culture and Society

Husna Hakimey; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, Pages 444-456

Abstract
  This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast ...  Read More

Conceptual Paper
Can Neuro-Linguistic Programming (NLP) Be Used As Contemporary and Effective Skill for an Exceptional Manager in an Organization?

Lim Joey; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, Pages 457-466

Abstract
  As the world of business becomes more competitive because of globalization, Neuro-Linguistic Programming (NLP) is emerging as an effective tool that helps managers to learn and manage the firm in order that they may increase their competitiveness in the market. It is therefore no surprise that NLP in ...  Read More

Conceptual Paper
The Alarming Trend of Sexual Harassment Occurrences in the Workplace and What Can Be Done

Lim Woan Jinq; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, Pages 467-480

Abstract
  Researches have shown workplace Sexual Harassment (SH) as indeed a source of stress at workplaces. If he or she is a victim of SH, he or she is not the only one. Everyone has the rights to voice out, as we have our human rights. The purpose of this paper is to create an awareness of SH in workplaces ...  Read More

Conceptual Paper
How Could Xiaomi Success in Online Phone Purchase Persuasion Influence other Phone Manufacturer?

Ong Khai Lun; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, Pages 481-488

Abstract
  As the world evolved, people were not only able to grow and produce more crops but they have also found the ability to mass produce. With the ability to mass produce, people start to trade with traders that come from all over the world. All those exchange and trading activities are done through physical ...  Read More

Conceptual Paper
Has Mobile Payment Finally Live Up to Its Expectation in Replacing Cash and Credit?

Ooi Wei Shen; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, Pages 489-498

Abstract
  The purpose of this paper is to study whether mobile payment is a better payment method compared to cash and credit. Mobile payment is an innovative way of paying our bill using our mobile devices. However, it has failed to live up to its expectation when it first introduced to the market decades ago ...  Read More