Original Research
Performance Appraisal of Iranian Municipalities by DEA Method

Adel Azar; Ahmad Khani Nozari

Volume 2, Issue 9 , September 2015, Pages 945-966

Abstract
  Efficiency is one of economic concepts, which its enhancement has always been at the focus of politics and economy practitioners in order to improve standard of living, prosperity, peace, and human security; so that all economic schools and communities relatively emphasize this notion and suggest proper ...  Read More

Original Research
An Investigation into Decision Styles of Mobile Phone Customers

Mohammad Ali Nasimi; Somaye Amiri; Samira Pali; Samaneh Nasimi

Volume 2, Issue 9 , September 2015, Pages 967-976

Abstract
  Customers relate to various markets with distinct decision making styles. Such styles may be somewhat time independent. The present study was conducted to take a thorough look at Sproles & Kendall’s model of decision making styles among mobile phone customers, with a focus on store location, ...  Read More

Original Research
Performance Evaluation of Aircraft Maintenance Department Using Integration Fuzzy AHP and BSC Approach in Iran

Narjes Jamali; Mohammad Reza Feylizadeh

Volume 2, Issue 9 , September 2015, Pages 977-993

Abstract
  In a competitive environment changes rapidly occur therefore managers of organizations facing some challenges such as identifying important factors affecting organizational optimum usage of available resources. Thus, organizational performance evaluation is a crucial task to do and sensitive process ...  Read More

Original Research
The Economic Significance of Agriculture for Sustainable Development in Nigeria

Olasunkanmi Owolabi-Merus; Bashir Adesoye Bello

Volume 2, Issue 9 , September 2015, Pages 994-1004

Abstract
  This study empirically investigates the agriculture-economic growth nexus in Nigeria. An economic growth model for Nigeria is specified and estimated through the use of Ordinary Least Squares as well as Johansen Cointegration and Vector Error Correction Model on annual data spanning from 1980 to 2012. ...  Read More

Original Research
Assessing the Evaluation Models of Business Intelligence Maturity and Presenting an Optimized Model

Ruhollah Tavallaei; Sajjad Shokohyar; Seyedeh Mehrsa Moosavi; Zahra Sarfi

Volume 2, Issue 9 , September 2015, Pages 1005-1019

Abstract
  The main purpose of this study is to present a new Business Intelligence Maturity Model according to the prior models and their available components to review the level of Business Intelligence maturity in organizations. The business maturity helps all organizations to get safe and effective operations ...  Read More

Original Research
Antecedents of Positive Word of Mouth and its Effects on Attitude toward Product

Morteza Soltani; Morteza Khavari

Volume 2, Issue 9 , September 2015, Pages 1020-1036

Abstract
  Regarding to interpersonal and informal nature of word of mouth, this advertising practice always is considered as a reliable communication source and a potential power playing a critical role in customers’ decision making process. According to the prominence of word of mouth in the customers’ ...  Read More

Original Research
Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing

Ehren Lee Sze Tseng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1037-1047

Abstract
  In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail ...  Read More

Review Article
The Review of Physical Store Factors That Influence Impulsive Buying Behavior

Tan Rich Sun; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1048-1054

Abstract
  The purpose of this paper is to study the factors that may influence impulsive buying behavior.  A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in ...  Read More

Review Article
The Review of Content Marketing as a New Trend in Marketing Practices

Angel Wong An Kee; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1055-1064

Abstract
  Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...  Read More

Review Article
Managing Organizational Change and Resistance from an Individualist vs. Collectivist Perspective

Ng Choi Teng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1065-1074

Abstract
  The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our ...  Read More

Conceptual Paper
The Comparison between NGO Marketing and Conventional Marketing Practices from SWOT Analysis, Marketing Mix, and Performance Evaluation Perspectives

Fong Mun Yee; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1075-1087

Abstract
  The study aims to let those who have altruistic impulses to know deeper about how marketing strategy can actually be applied on non-governmental organizations (NGOs). As there are misunderstandings that marketing is only available to corporates, some of the NGOs have lost their opportunities to raise ...  Read More

Conceptual Paper
Globalization of Retailing and Related Cross Cultural Issues

Teoh Shulyn; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1088-1109

Abstract
  Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given ...  Read More

Conceptual Paper
Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets

Wong Fui Yeng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1110-1121

Abstract
  Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order ...  Read More

Review Article
The Review of Shared Value in Contemporary CSR Run by Two Successful Companies to Sustain the Business in Recent Years

Wong Ai Jean; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1122-1129

Abstract
  The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business ...  Read More

Review Article
The General Review of How Different Leadership Styles Cause the Transformational Change Efforts to Be Successful

Teoh Kae Nging; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, Pages 1130-1140

Abstract
  Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles ...  Read More