Document Type : Conceptual Paper


Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia


Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given them the access to the new customers and new capital useful in global marketing. International retailers will face many challenges when they work outside their home country, such as, cultural differences, business negotiation patterns, rules and regulations and many more. This report includes other major factors that affect the international retailing.


Akehurst, G., & Alexander, N. (2005). Developing a Framework for the Study of the Internationalisation of Retailing. Service Industries Journal15(4), 204-209.
Brand, D. M. (2003). Global Retailing: Competition, Consolidation and Globalization. ICSC Research Quarterly7(2), 11-15.
Brent, P. (2008, Nov 25). Real world retailing. National Post Retrieved from
Cheng-Lung, L. (2009). Managing Business Relationship Development: A Cross-Cultural Perspective. Portuguese Journal of Management Studies14(2), 123-147.
Chisholm, N. (2012). The Globalization of Retailing. Chain Store Age. Retrieved from
Coe, N. (2003). The internationalisation/globalisation of retailing: towards a geographical research agenda. Environ. Plann. A36(9), 1-34. Doi: 10.1068/a36241
Dawson, J., Larke, R., & Mukoyama, M. (2006). Strategic issues in international retailing. London: Routledge.
Fels, A. (2009). The regulation of retailing - lessons for developing countries. Asia Pacific Business Review15(1), 13-27. doi:10.1080/13602380802399296
Hollander, S. C., & Boddewyn, J. J. (2003). Retailing and Public Policy: An International Overview. Journal of Retailing50(1), 55.
Hong, W. (2012). New Perspective of Cross-Cultural Communications: Applications in China Marketing. Journal of Marketing Development & Competitiveness6(5), 123-130.
Huff, L. C. (2010). Cross-Cultural Issues in International Consumer Marketing: Introduction to the Special Section. Journal of International Consumer Marketing22(2), 183-186. Doi: 10.1080/08961530903476246
Kacker, M. (2008). International Flow of Retailing Know-How: Bridging the Technology Gap in Distribution. Journal of Retailing64(1), 41-67.
King, P. E., Oakes Mueller, R. A., & Furrow, J. (2013). Cultural and Contextual Issues in Exemplar Research. New Directions for Child & Adolescent Development2013(142), 41-58. doi:10.1002/cad.20048 International Retailing - Meaning and Important Concepts. Retrieved from
NRF. (2011). Lessons of Retail Globalization. Retrieved from
Petersen, B., & Welch, L. S. (2000). International retailing operations: downstream entry and expansion via franchising. International Business Review9(4), 479.
Phillips, L. A. (2006).International retailing: Trends and Strategies. Journal of International Marketing4(1), 113-114.
Pioch, E. A., & Gerhard, U. (2014). Organizational culture as differentiator in international retailing. Service Industries Journal34(8), 729-749. doi:10.1080/02642069.2014.886194
Poneman, D. A., Baum, R. N., & Eisman, D. (2007). III. Globalization of Retailing: Opportunities Abound, but Beware of the Pitfalls. Black Book - Retail Monthly (January 1992), 29-33.
Sarkar, A. N. (2010). Navigating the Rough Seas of Global Business Negotiation: Reflection on Cross-Cultural Issues and Some Corporate Experiences. International Journal of Business Insights & Transformation3(2), 47-61.
Small Business -,. (2015). Key Success Factors in International Retailing. Retrieved from
Swoboda, B., & Anderer, M. (2008). Coordinating the international retailing firm: Exploratory models and evaluations of structural, systemic, and cultural options. Journal of Retailing & Consumer Services15(2), 104-117. doi:10.1016/j.jretconser.2007.05.003
Talay, M. B., & Townsend, J. D. (2011).Branding Issues in International and Cross-Cultural Marketing: Performance Implications of Global Brands and the Moderating Role of Culture Values. AMA Summer Educators' Conference Proceedings22254-255.
Tian, K., & Borges, L. (2011). Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business. International Journal of China Marketing2(1), 110-126.
Wrigley, N (2002) The landscape of pan-European food retail consolidation, International Review of Retail and Distribution Management, 30, pp. 81-91
Zhao, Y., Lin, L., & Hoge, J. D. (2007). Establishing the Need for Cross-Cultural and Global Issues Research. International Education Journal8(1), 139-150.