Document Type : Original Research


1 Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia

2 Cardiff Metropolitan University UK, Westminster International College, Subang, Malaysia


In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.


Amato-McCoy, D. M. (2012). Focus on: Mobile Retailing. Chain Store Age88(8), 28.
Bertrand, S., & Ahmad, K. (2014). Mobile payments: Finally ready to take off?. Retrieved from
Brewster, P. (2014). M-Retailing: The Next Big Thing. Retrieved from
Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competition in the Age of Omni-channel Retailing
Clark, B. (2014). Get Merchants Moving: Five Strategies for Selling Mobile Marketing. ISO & Agent Weekly10(31), 17.
Cognizant. (n.d.). The State of Retail Mobility. Retrieved from
D’Orazio, D. (2014). Retailers are disabling NFC readers to shut out Apple Pay. Retrieved from
Engel, C. (2013). Mobile retailing 'a game changer'. Furniture/Today37(26), 1-42.
Evans, E. (2013). ‘Mobile Retailing’ is Changing Shopping; Here’s What You Can Do About It. Retrieved from
Heggestuen, J. (2014). MOBILE PAYMENTS: The Industry Has Been Turned Upside Down By Apple, Big Retail, And New Apps. Retrieved from
Holmes, A., Byrne, A., & Rowley, J. (2014). Mobile shopping behaviour: insights into attitudes, shopping process involvement and location. International Journal of Retail & Distribution Management42(1), 25-39. Doi: 10.1108/IJRDM-10-2012-0096
Hwang, H., Mclnerney, P., & Shin, J. (2015). Learning from Soth Korea’s mobile-retailing boom. Retrieved from learning_from_south_koreas_ mobile-retailing_boom
Karp, J. W. (2014). Going Mobile. (Cover story). Home Textiles Today35(8), 10-11.
Loucks, J. et al. (2009). Mobility in Retail. Retrieved from web/about/ac79/docs/Retail_Mobility_WP_v241.pdf
Patel, S. (2012). What's next for DIGITAL RETAIL?. Display & Design Ideas24(3), 34-36.
Paul, A., Asmundson, P., Goswami, D., Mawhinney, T., & Nannini, J. (2012). Mobile Retailing. Are You Ready for Radical Change?. Retrieved from
Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones: Are consumers ready? Marketing Intelligence & Planning, 30(4), 418-443. doi:10.1108/02634501211231883
Research In Motion. (2010). Retail’s Mobility Imperative: A Measure Approach to the Emerging Channel. Retrieved from RIM_Mobility_in_Retail.pdf
RIS Group. (n.d.). Mobility in Retail. Retrieved from sa=t&rct=j&q=&esrc=s&source=web&cd=11&ved=0CFcQFjAK& VCqUVbLkHZOcugSgjLvgAQ&usg=AFQjCNEwiDpuhAnhCWU0_7fe7DDHyxYWDg&sig2=GY5y9YfBbPCNECdpsauFdg&bvm=bv.96952980,d.c2E&cad=rja
Samuely, A. (2015). How On The Border gets mobile payments right. Retrieved from
Savitz, E. (2012). Mobile: The Biggest Change To Hit Retailing In 50 Years. Forbes.Com, 37. and Forrester, R. (0002, September). Mobile Still Tops Retailers’ Priority Lists, According to State of Retailing Online Report. Business Wire (English).
Skeldon, P. (2015). Demand for online services makes mobile and wearable payments a must, study finds. Retrieved from
Skeldon, P. (2015). Optimised sites and apps convert better than desktop as shoppers become device agnostic, global study concludes. Retrieved from
Skinner, S., & Timmasarthy, D. (2011). Building the Intelligent Store. Retrieved from
Westenberg, E. (2012). Reshaping Retail with Mobility. How to Benefit from Changing Consumer Behaviours. Retrieved from ac79/docs/retail/Retail-Mobility-PoV_011312FINAL.pdf