TY - JOUR ID - 148983 TI - Marketing Efficiency of Orange in Gadingkulon Village, Dau District, Malang Regency, Indonesia JO - International Journal of Management, Accounting and Economics JA - IJMAE LA - en SN - AU - Kusmawan, Andi AU - Pudjiastuti, Agnes Quartina AU - Iriani, Nur Ida AD - Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia Y1 - 2022 PY - 2022 VL - 9 IS - 3 SP - 131 EP - 143 KW - Margin KW - Marketing KW - Efficiency KW - tangerine KW - siamese DO - 10.5281/zenodo.6614665 N2 - Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in the profit ratio to marketing costs between marketing agencies. The study aims to analyze marketing efficiency of tangerines and siamese in Gadingkulon Village. Data were collected from 87 citrus farmers who were selected by simple random sampling. Traders were determined by snowball sampling, consist of 17 collectors, 5 wholesalers, and 7 retailers were selected. Data were edited in the field, tabulated, compiled, then presented in tabular form, analyzed and described. The results showed that tangerines and siamese in Gadingkulon Village had an imperfect competitive market structure which was monopolistic. Marketing of the two types of oranges involves four channels i.e. collectors, retailers (inside and outside Malang Regency), and wholesalers. Oranges marketing system is not yet efficient, where wholesalers have larger profit margin ratio than other market players. Marketing channels I and II for tangerines are more efficient than channels III and IV. Meanwhile, marketing channel I for siamese is more efficient than channel II, III, and IV. UR - https://www.ijmae.com/article_148983.html L1 - https://www.ijmae.com/article_148983_ea02a568b9408b532b4c8183bdda226d.pdf ER -