TY - JOUR ID - 117709 TI - The Review of Physical Store Factors That Influence Impulsive Buying Behavior JO - International Journal of Management, Accounting and Economics JA - IJMAE LA - en SN - AU - Sun, Tan Rich AU - Yazdanifard, Rashad AD - Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia Y1 - 2015 PY - 2015 VL - 2 IS - 9 SP - 1048 EP - 1054 KW - Physical store KW - buying intention KW - impulsive buying KW - store environment KW - store layout KW - salesperson DO - N2 - The purpose of this paper is to study the factors that may influence impulsive buying behavior.  A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities. UR - https://www.ijmae.com/article_117709.html L1 - https://www.ijmae.com/article_117709_8b446cdc7e39b70992898237bc525d81.pdf ER -