The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand
Héla
Ammar
Department of Management, High Business School, Tunis, Tunisia
author
Feten
Naoui
Department of Management, High Business School, Tunis, Tunisia
author
Imed
Zaiem
Department of Management, FSEGN, Nabeul, Tunisia
author
text
article
2015
eng
The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed that the perceived corporate social responsibility activities have a positive and significant influence on trust toward the brand. Empirical results also showed that the levels and degrees of involvement of consumers in the different causes defended by a company play a moderating role in the relationship between the perceived activities of social responsibility and trust.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
499
516
https://www.ijmae.com/article_117623_1bf9e4dda2a71d4f3404e7c9e6bcd487.pdf
Investigating Capital Mobility and Saving- Investment Relationship: Case Study of MENA Countries
Mansoor
Zadeh
Assistant Professor of Economics, Yazd University, Yazd, Iran
author
Elahe
Mahmoodi
Ph.D student in Economics, Yazd University, Yazd, Iran
author
Majid
Mahmoodi
Faculty Member, Velayat University, Iranshahr, Iran
author
text
article
2015
eng
This paper determines the degree of capital mobility and saving- investment association by using the Feldstein- Horioka (1980) approach among Middle East and North African (MENA) countries during 1990-2011. According to the Feldstein- Horioka hypothesis, in a country with high degree of capital mobility there should be no relationship between domestic saving and domestic investment and inversely, in a country with low degree of capital mobility there is a high correlation between domestic saving and domestic investment. Using panel data and employing Random effect Model to estimate the model, the obtained results show that capital is highly mobile in these countries.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
517
526
https://www.ijmae.com/article_117624_bb49a7e7561cb5c5f0f4d167f198f662.pdf
Effects of Exports and Investment on the Economic Growth in Syria
Adel
Mohsen
PhD student of Economics, Universiti Sains Malaysia, Penang, Malaysia
author
text
article
2015
eng
This study attempts to test the effect of exports and investment on the Syrian economy over the period 1960-2010. The cointegration test indicates that GDP is positively and significantly related to exports and investment. The Granger causality test indicates unidirectional causality relationship running from exports to GDP, and bidirectional causality relationships between investment and GDP in the short and long run. The study result indicates that the government's economic policy in enhancing exports and encouraging investment was a successful policy to improve the Syrian economy.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
527
537
https://www.ijmae.com/article_117625_c9763db822cf64247077c77063e79988.pdf
Investigating the Effect of Capital Structure and Growth Opportunities on Earnings Management
Mahmoud
Nozarpour
Department of Accounting, Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran
author
Hamid
Norouzi
Department of Accounting, Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran
author
text
article
2015
eng
The main goal of this study is to investigate the effect of capital structure and growth opportunities on earnings management in companies accepted in Tehran securities exchange during 2008 to 2013. Before data analysis, Chow test was applied to determine the appropriate model to estimate parameters and independent variables effect on dependent variable. Then, research hypotheses were tested through pooled data method. Research results showed that there is a significant relationship between capital structure index financial leverage and earnings management. Also, research showed that there is a nonlinear and significant relationship between growth opportunities and earnings management and growth opportunities have a significant effect on this relationship.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
538
546
https://www.ijmae.com/article_117626_80c4c52e8c995fb910d21b7d42d5e55f.pdf
The Effect of Implementing Core Banking Services on Profitability: Case Study of All Branches of a Private Bank in Mashhad
Mansour
Dehghan
Department of Accounting, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
author
Mahdi
Ghafoorifard
Department of Management, Economics and Accounting, Payame Noor University, PO BOX 19395-3697, Tehran, Iran.
author
Babak
Shamsi
Department of Accounting, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
author
Seyed
Seyed Heydari
Department of Accounting, Torbate Jam Branch, Islamic Azad University, Torbate Jam, Iran
author
text
article
2015
eng
Recently, the growth of information technology and increasing competition among banks has considerably affected attracting customers. Banking industry has made great changes to transform into the core banking. The present study aims to assess the effect of the implementation of core banking services on profitability. These services, as different branches of electronic banking, are consisting of internet banking, mobile banking, telephone banking, point of sale (POS), ATM, and electronic money which are all tested in the current study. In order to test research hypotheses and the existing relationship between variables, needed data has been collected and analyzed through the application of stepwise regression model. The achieved findings indicate a significant relationship between the application of internet banking and ATM and the variable of profitability, while there is no significant relationship between the application of telephone banking, mobile banking, POS, and electronic money and profitability.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
547
557
https://www.ijmae.com/article_117627_52c4404d4f3551611cb95ca05ad3b8fc.pdf
Strategic Analysis of Business Portfolios: Case Study of Chabahar Fishery Cluster
Amin
Kamalian
Associate Professor, Department of Management, University of Sistan & Baluchestan, Zahedan, Iran
author
Meisam
Ghasemnezhad
MSc in Entrepreneurship, University of Sistan & Baluchestan, Zahedan, Iran
author
text
article
2015
eng
Today, competitive advantages of businesses with various products are dependent on a competitive analysis and developing a relevant strategy. One of the effective frameworks by which one can assess business portfolios is the General Electric (GE) Matrix, which itself focuses on two aspects namely market attractiveness and the business strengths. Therefore, this study asks what is the contribution of each of Chabahar Fishery Cluster’s business units, as far as the competitive advantages and relevant strategies of each unit are concerned? The objective of the study is then defined as how to identify the gap between market attractiveness in fishing industry and potentials of Chabahar Fishery Cluster and to provide appropriate strategies in line with the GE Matrix. Chabahar Fishery Cluster’s managers have been chosen as the target statistical population of the study. Marketing Management software is used to analyze data and results show those units which produced canned fish enjoyed better positions among other parts of the Cluster.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
558
570
https://www.ijmae.com/article_117628_02881bc82024fe1898bffb08f8ced79b.pdf
The Relationship between Institutional Ownership with the Current Financial Performance of the Firms Listed in Bombay Stock Exchange
Narges
Dehkalani
M.S. Student and Member of Young Researchers and Elites, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran
author
Asghar
Asadi
Assistant professor, Islamic Azad University, Firoozkouh Branch, Firoozkouh, Iran
author
Hamid
Kordlouie
Assistant professor, Islamic Azad University, Islamshahr Branch, Islamshahr, Iran
author
text
article
2015
eng
In economically developed countries, numerous studies have been conducted on the effect of institutional ownership on firm performance. Because of the importance of this research subject, we plan to examine the institutional ownership in Bombay Stock Exchange in terms of the current performance during 2009 to 2013. Based on the examined variables, the data panel regression in software Eviews was used. The results showed that institutional ownership has no significant relationship with current performance of Bombay Stock Exchange Companies.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
571
583
https://www.ijmae.com/article_117629_d4177cebcfb0945769d0e02dc285b4f0.pdf
The Neuroscience of Effective Leadership; Cultivation of a Healthy Corporate Culture through Neurochemicals
Joel
Zhe
Centre of SNHU, HELP College of Arts and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Centre of SNHU, HELP College of Arts and Technology, Kuala Lumpur, Malaysia
author
text
article
2015
eng
Leadership and corporate culture are highly influential to each other in the corporate world. Effective leadership has developed organizations into new heights such as increased productivity, better quality workforce, higher profitability and so on. In relation to an effective leadership, neuroscience is an effective tool for leaders to manage their organization through the discovery of the human brain and how neurochemicals in the human body drives human behavior. The procurement of such knowledge could aid leaders to cultivate a healthy corporate culture. This paper mainly talks about how neurochemicals in the human body helps leaders to cultivate a healthy corporate culture.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
584
594
https://www.ijmae.com/article_117630_1a0d670119699016bbc2d43913857b94.pdf
Which Modern Trend Advertising Methods Are More Effective in Reaching Certain Outcome?: A Review on Internet Ads, Mobile App Ads, Video Ads, Stealth Ads and Outdoor Digital Ads
Lee
Jian
Center for Southern New Hampshire University Programs, HELP College of Arts and Technology, Kuala Lumpur, Malaysia
author
Rashad
Yazdanifard
Center for Southern New Hampshire University Programs, HELP College of Arts and Technology, Kuala Lumpur, Malaysia
author
text
article
2015
eng
Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comparing five major modern trend advertising methods, which include internet ads, mobile app ads, video ads, stealth ads and outdoor digital ads. This paper mainly contributes to the marketers and advertisers. It not only allows the marketers or advertisers to recognize the incorrect ways of advertising, but also the characteristics of the modern trend ad methods. At the same time, it can greatly enhance the effectiveness of advertising. Moreover, the objective is introduced with the support of past findings. Also, major studies are used to support the effectiveness of every main modern trend ad method. At the end, the paper is discussed and concluded with the inferences made based on past research. Lastly, the authors look forward for future research to examine the question and resolve the seemingly ineffective ad methods.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
595
608
https://www.ijmae.com/article_117631_d0278e0496408729eeb8b68854028f13.pdf
Electronic Customer Relationship Management: Opportunities and Challenges of Digital World
Hamid
Sadeghi Rad
Dean of Tax Applied Sciences University, Mashhad, Iran
author
Mojtaba
Ghorabi
Department of Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
author
Mahdi
Rafiee
Invited Lecturer, Tax Applied Sciences University, Mashhad, Iran
author
Vahid
Sadeghi Rad
Department of Islamic Jurisprudence and Law, Mashhad Branch, Islamic Azad University, Mashhad, Iran
author
text
article
2015
eng
Management information systems (MIS) considerably changed business processes. According to this, Electronic customer relationship management (ECRM) emerged in conjunction with evolution of traditional customer relationship management in e-business contexts. In an analogy, Electronic customer relationship management is similar to a double-edged sword i.e. it provides some opportunities for the system performers, on one side; and challenges the firms, on the other side. In this paper we are seeking for marketing opportunities such as better communication and interactions with customers as well as created choices regarding any customer data storage that ECRM offered as a potential source to benefit from firms’ competitive advantages. On the other hand, it studies the challenges including on-line channel management as well as integrating data and issues related to information technology architecture firms encounter in implementing ECRM.
International Journal of Management, Accounting and Economics
Mashhad: Behzad Hassannezhad Kashani
2383-2126
2
v.
6
no.
2015
609
619
https://www.ijmae.com/article_117632_80b49fe36673fe9684e54c13e00b0cfb.pdf