Management
Effect of Mobile Distribution Application Services on Sales of Fast-Moving Consumer Goods: A Case of Pz Cussons Limited

Simon Githae

Volume 8, Issue 11 , November 2021, , Pages 838-854

https://doi.org/10.5281/zenodo.5988845

Abstract
  One of the areas of focus recently has been the potential of mobile apps services as a solution to overcome low levels of infrastructure development, that hinder full exploitation of business opportunities in developing countries like Kenya. It was with this in view that the primary objective of this ...  Read More

Management
Customers’ Emotions towards Digikala Online Retail Services during COVID Pandemic: A Twitter Dataset Based Analysis

Nasim Bagheripour Salamat; Maryam Pournasir Roudbaneh

Volume 8, Issue 9 , September 2021, , Pages 668-683

https://doi.org/10.5281/zenodo.5854892

Abstract
  The main purpose of this research is to identify the concerns of Digikala's online customers during Corona Crisis, which has been discussed and shared among Twitter users. This study collects hashtag-based tweets related to digital goods that cover the 2020 period. To analyze the tweets, text analytical ...  Read More