Zeynab Hakimi; Mohammad Heidari
Volume 2, Issue 10 , October 2015, , Pages 1290-1298
Abstract
Considering significance of life insurance and as these insurance policies are regarded as a development criterion in many countries worldwide, as well as lack of knowledge about the existence, recognition, features and advantages of such insurance policies, advertising plays a critical role in ...
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Considering significance of life insurance and as these insurance policies are regarded as a development criterion in many countries worldwide, as well as lack of knowledge about the existence, recognition, features and advantages of such insurance policies, advertising plays a critical role in marketing and selling these policies. Therefore, this research studies the effect of advertising on public awareness with comprehensive life and Endowment insurance based on Dagmar model. It is an applied research in term of objective and a descriptive-survey research in term of methodology. Research statistical population consisted of 750 policyholders of life and endowment insurance in Dana insurance Company. Data collected through questionnaire. Sample size was estimated 254 individuals according to statistical Morgan’s table of sample size. Finally, 300 samples were tested for better validation of obtained data and results. Regarding disparity of insurers in different urban areas, Mashhad city insurers selected through cluster random sampling method. Data analyzed using SPSS software. In addition, advertising effect on Public awareness and familiarity with life insurance examined by Pearson correlation coefficient, Binominal test and t-test. Research results showed that advertising positively influences people knowledge and recognition of saving and life and endowment insurance. In other word, the higher the advertising is informative, the more the people are aware of such policies. More advertisements about benefits and characteristics of insurance policies leads to increased knowledge of people on such policies so that they tend to purchase more insurance policies.
Ahsan Zia; Farrukh Shahzad
Volume 2, Issue 1 , January 2015, , Pages 37-45
Abstract
Advertising is a basic Marketing device and compelling correspondence medium. The fundamental goal of any advertisement is to empower the sales Promotion, straightforwardly or by implication by attempting to make grand claims about item execution. The question is, has any organization endeavored to survey ...
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Advertising is a basic Marketing device and compelling correspondence medium. The fundamental goal of any advertisement is to empower the sales Promotion, straightforwardly or by implication by attempting to make grand claims about item execution. The question is, has any organization endeavored to survey the effect of its advertising on sales? The reason for this study was to inspect the effect of advertising on sales. The study was explorative in nature and likewise attempted to make a quantitative evaluation of Advertising on sales performance of Bata shoes and Service shoes industry. The principle examination instrument utilized as a part of this study was Questionnaire. The people from different departments like Bankers, Doctors, Businessmen, Households and Students help us in collection of data and co-operate with us. I use different statistical tools for finalizing the information. The result are described here are based upon different statistical test. Toward the end of the study, it was understood that albeit the majority of the organizations bore witness to the way that advertising is powerful in boosting sales the greater part of the organizations did not have a year by year figures of promoting expense and sales expenditure for a quantitative evaluation of the genuine increment in deals for every comparing increment in advertising expenditure.