Keywords = Advertising
Number of Articles: 5
2. Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided

Volume 6, Issue 8, August 2019, Pages 640-654

Asiya Hassan; Rashad Yazdanifard


3. Effect of Visual Advertising Complexity on Consumers’ Attention

Volume 3, Issue 8, August 2016, Pages 489-501

Lina Pilelienė; Viktorija Grigaliūnaitė


4. Determination of the Impact of Spokesperson on Advertising Effectiveness

Volume 2, Issue 8, August 2015, Pages 810-822

Viktorija Grigaliūnaitė; Lina Pilelienė


5. Comparing High-involvement and Low-involvement Products: Brand Perspective

Volume 2, Issue 5, May 2015, Pages 404-413

Fariba Lotfizadeh; Fereshteh Lotfizadeh