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Effect of Visual Advertising Complexity on Consumers’ Attention

Lina Pilelienė; Viktorija Grigaliūnaitė

Volume 3, Issue 8 , August 2016, , Pages 489-501

Abstract
  The main mechanism of market economy – competition – has forced organizations to search factors influencing advertising effectiveness. Relying on the maxim “unseen – unsold”, the visual impression of advertising becomes crucially important. First visual impressions do often ...  Read More