Management
JunWan Chee; Rashad Yazdanifard
Abstract
Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...
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Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the pop culture of Korea which is a powerhouse of Korean media. The Korean restaurants are found to be gaining highly competitive advantage in Malaysia over the other ethnic restaurants. This is due to the customer positive perception regarding the Korean food and its culture. In this research, the focus is upon the identification of the influence of customer perception of selecting a Korean Restaurant in Malaysia. The research is conducted under the view of other scholars and their research as well as published studies. The theory of planned behavior is analyzed in this research along with assessing the customer perception and its influence.
Aimi Fadzirul Kamarubahrin
Volume 6, Issue 1 , January 2019, , Pages 62-79
Abstract
The attention on Muslim consumers towards consumption goat milk in Malaysia is increasing due to following Prophet Muhammad (pbuh) sunnah and because of its healthy content. However, there are some debates on the goat milk due the odour that prevent Muslim consumer to consume it. This study strives to ...
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The attention on Muslim consumers towards consumption goat milk in Malaysia is increasing due to following Prophet Muhammad (pbuh) sunnah and because of its healthy content. However, there are some debates on the goat milk due the odour that prevent Muslim consumer to consume it. This study strives to investigate Muslim consumer intention toward goat milk purchasing in Malaysia. Broadly speaking, the Theory of Planned Behavior (TPB) model explained how consumers form behavioral intention. This study was employed TPB to investigate Muslim consumer intention toward goat milk purchasing behavior. A 5-point Likert continuum scale was used to analyze and rank perceptions of consumers, with one (1) as strongly disagreed and five (5) as strongly agreed. A total 55 respondents were involved in these preliminary findings. Multiple regression analysis was used to analyze Muslim consumer intention toward goat milk purchasing behavior in Malaysia. This study finds Muslim consumers attitude and taste are the factors contribute to influence intention to purchase goat milk directly and indirectly. Descriptive statistics show that the younger Muslim consumers, high educated and income is the most respondents who is participate in this study. This study could contribute to a better understanding of Muslim consumers demand towards goat milk purchasing.
Wijerathnage Somarathna Chandrasekara
Volume 3, Issue 4 , April 2016, , Pages 233-245
Abstract
Though there is a high level of mental health related difficulties among university students, only one third of them seek psychological help despite the evidence-based treatments for mental health problems. Therefore, this paper examines the help seeking attitudes towards psychological help services ...
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Though there is a high level of mental health related difficulties among university students, only one third of them seek psychological help despite the evidence-based treatments for mental health problems. Therefore, this paper examines the help seeking attitudes towards psychological help services and willingness to seek psychological help based on the Theory of Planned Behavior (TPB). Attitudes, subjective norms, and behavioral control were measured using the Inventory of Attitudes toward Seeking Mental Health Services (IASMHS). Barriers for seeking psychological help were measured using Mental Health Service Utilization Questions (MHSUQ) whereas intention to seek psychological help was measured using the General Help Seeking Questionnaire – Vignette Version (GHSQ-V). 600 students were interviewed from three Sri Lankan state universities from January 2015 to March 2015. Results suggested that positive attitudes towards psychological help service positively associate with greater willingness to seek psychological help. Further, female students show a greater attitude seeking psychological help than male students. The most common barrier reported by students was that the fear of what relatives, friends might think. In contrast, students who follow psychology as a subject have a significantly higher level of positive attitude towards seeking psychological help than the students who do not follow. Findings suggest that mental health campaigns are required to focus their attention to change the negative attitudes towards mental health services among university students. Further, it highlights the importance of changing the public attitudes towards mental illnesses.