Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
Investigating Consumer's Perceived Value in B2C Model of Electronic Commerce: A Research Framework and an Empirical Case Study

Mohammad Safari; Leyla Ahmadian; Zahra Kazemi Saraskanrood

Volume 10, Issue 8 , August 2023, , Pages 617-643

https://doi.org/10.5281/zenodo.8422694

Abstract
  This study builds upon previous research on the value propositions of electronic commerce for the consumer and proposes a research framework for investigating consumer's perceived value in the B2C model of electronic commerce. The proposed research model encompasses five main dimensions of consumers' ...  Read More

Mobile Technology As a Disruptive Innovation on Shopping Malls Rental Space: Case Study From Kenya

Evanson Mwangi Karanja; Kim Jackson Njeru; John Kimani Muhoho

Volume 3, Issue 12 , December 2016, , Pages 764-778

Abstract
  Mobile technology innovations have given businesses the rich of information access and the wider value chain reach. The case study was carried out at Sarit Centre Malls in Nairobi Kenya. The objectives of the case study included: to investigate how reducing cost of mobile technology affect demand for ...  Read More

Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores

Grace Wambui Kiboro; Evanson Mwangi Karanja

Volume 2, Issue 8 , August 2015, , Pages 872-881

Abstract
  Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores ...  Read More