Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Keywords = Perceived value
Number of Articles: 2
The Mediating Effect of Perceived Value on the Relationship between Service Encounter Quality and Satisfaction: Evidence from Luxury Town Hotels in Kenya
Volume 7, Issue 1 , January 2020, , Pages 1-19
Abstract
The main objective of this study was to determine the mediating effect of perceived value on the relationship between service encounter quality and customer satisfaction. The study was anchored on the value percept theory and the service encounter needs theory. Literature from preceding correlated studies ... Read MoreA Study on the Relationship of Consumers’ Mental Image and Perceived Values of Brand Products
Volume 5, Issue 11 , November 2018, , Pages 873-888