Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided

Asiya Hassan; Rashad Yazdanifard

Volume 6, Issue 8 , August 2019, , Pages 640-654

Abstract
  This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals ...  Read More

Analysis of Cultural Diversity Factors Influencing Employees Satisfaction

Ma Qiaoxin; L Liswandi

Volume 5, Issue 12 , December 2018, , Pages 955-965

Abstract
  This study is carried out to analyze cultural diversity factors influencing employee satisfaction in a joint venture electric power company operating in Indonesia. Quantitative research method is used to process this research, and collects and analyzes data base on questionnaire. The respondents of questionnaire ...  Read More

Managing Organizational Change and Resistance from an Individualist vs. Collectivist Perspective

Ng Choi Teng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1065-1074

Abstract
  The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our ...  Read More

The General Review of How Different Leadership Styles Cause the Transformational Change Efforts to Be Successful

Teoh Kae Nging; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1130-1140

Abstract
  Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles ...  Read More

Knowledge Sharing Patterns among Undergraduate Students in Universiti Teknologi MARA (UiTM) Johor, Malaysia

Suhaila Osman; Muna Kameela Sauid; Nurhafizah Azizan

Volume 2, Issue 3 , March 2015, , Pages 167-178

Abstract
  Due to the technology cultured in today’s world, the learning process has started to change. Student nowadays are persistently required to do some transformation in gaining knowledge. Concerning to this, a considerable Knowledge Management (KM) are important so that students are expected to gain ...  Read More