Economics
Andi Kusmawan; Agnes Quartina Pudjiastuti; Nur Ida Iriani
Abstract
Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in the profit ratio to marketing costs between marketing ...
Read More
Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in the profit ratio to marketing costs between marketing agencies. The study aims to analyze marketing efficiency of tangerines and siamese in Gadingkulon Village. Data were collected from 87 citrus farmers who were selected by simple random sampling. Traders were determined by snowball sampling, consist of 17 collectors, 5 wholesalers, and 7 retailers were selected. Data were edited in the field, tabulated, compiled, then presented in tabular form, analyzed and described. The results showed that tangerines and siamese in Gadingkulon Village had an imperfect competitive market structure which was monopolistic. Marketing of the two types of oranges involves four channels i.e. collectors, retailers (inside and outside Malang Regency), and wholesalers. Oranges marketing system is not yet efficient, where wholesalers have larger profit margin ratio than other market players. Marketing channels I and II for tangerines are more efficient than channels III and IV. Meanwhile, marketing channel I for siamese is more efficient than channel II, III, and IV.
Economics
Rahmat Hidayat; Agnes Quartina Pudjiastuti; Sumarno Sumarno
Abstract
Oranges are favored by consumers, especially during pandemic covid-19, because they contain high vitamin C. Gadingkulon Village, located in Dau District, Indonesia, is one of the largest oranges producing villages. Mainstay plantation commodities of the village are tangerines and siamese. Agricultural ...
Read More
Oranges are favored by consumers, especially during pandemic covid-19, because they contain high vitamin C. Gadingkulon Village, located in Dau District, Indonesia, is one of the largest oranges producing villages. Mainstay plantation commodities of the village are tangerines and siamese. Agricultural commodities generally fluctuate in price and production. The study’s purpose was to evaluate feasibility of farming tangerines and siamese. Data were collected from 87 farmers who grow both types of oranges. Farmers were selected by simple random sampling, where the number is determined using slovin formula. The data were analyzed using investment criteria of revenue cost ratio, benefit cost ratio, break event point for price and production, payback period, net present value and internal rate of return. The results show that tangerine and siamese farming were feasible to develop because investment criteria number exceeds some criteria. Payback period is less than five years, price and production break event point were lower than that received by farmers, net present value is relatively large and positive, rate of return on capital is higher than social opportunity cost of capital. Oranges farming was feasible yet, even though prices have fallen by 10% and production by 30%. Siamese were more profitable than tangerines.
