Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
A Study of Future Prospect of Korean Cuisine in Two States of Selangor and Kuala Lumpur from Customer Decision Making Perspective

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 6 , June 2021, , Pages 401-446

https://doi.org/10.5281/zenodo.5109367

Abstract
  This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The ...  Read More