Soran Mowlaie; Sina Aminosharieh
Volume 4, Issue 9 , September 2017, , Pages 909-916
Abstract
Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior, and is a vital concept in the market. The aim of the present study was to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present investigation ...
Read More
Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior, and is a vital concept in the market. The aim of the present study was to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present investigation was an applied study, and in terms of its method and nature, it was a causal study. Cosmetics customers in Sanandaj were selected as the statistical population. Cochran sampling method was used to determine a study sample of 384 individuals. After 422 questionnaires were distributed, 396 were returned and considered as the basis for final analysis. The validity of the questionnaire was confirmed based on the experts’ opinions and confirmatory factor loadings, and the obtained Cronbach’s alpha showed its appropriate reliability. Statistical equations were used as the statistical method, and data analysis was carried out using LISREL statistical software. The results of the present study showed that individual and situational factors affect the customers’ impulse buying. Among individual factors, the aspect of assets and financial wealth, and among situational factors, the aspect of the salesperson’s behavior had the most effect on impulse buying.
Hossein Azimi; Mehdi Ajalli; Mona Amari
Volume 4, Issue 6 , June 2017, , Pages 675-681
Abstract
In Century 21, due to the wide variety of environment and continual changes, effective individual and organizational management is encountered with considerable challenges. One of the challenges is procrastination phenomenon in organization. Latin term of procrastination is consisting of origins of “pro ...
Read More
In Century 21, due to the wide variety of environment and continual changes, effective individual and organizational management is encountered with considerable challenges. One of the challenges is procrastination phenomenon in organization. Latin term of procrastination is consisting of origins of “pro and “crastinus, meaning “put off till tomorrow”. This term is equal to postponing, delaying, or putting off. Various factors are effective on procrastination in the organization. The present study aimed to evaluate the effective factors on employees’ procrastination in the organizations. The recent researches considered the effective individual, environmental, and organizational factors on procrastination. The main approach of the present study is the evaluation of effective organizational factors on employees’ procrastination. The results of the study showed that the most important effective organizational factors on procrastination are unsuitable structure, extreme bureaucracy, evaluation system of unsuitable performance in the organization, having procrastinator managers and employees and the lack of supervision and control.