Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
A Study of Future Prospect of Korean Cuisine in Two States of Selangor and Kuala Lumpur from Customer Decision Making Perspective

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 6 , June 2021, , Pages 401-446

https://doi.org/10.5281/zenodo.5109367

Abstract
  This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The ...  Read More

Management
The Influence of Customer Perception in Selection of Korean Restaurant in Malaysia

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 2 , February 2021, , Pages 114-121

https://doi.org/10.5281/zenodo.4641400

Abstract
  Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...  Read More