Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
An Investigation on Malaysian Generation Y Shopping Resolution on Sports Shoes

Lily Yap; Rashad Yazdanifard

Volume 8, Issue 4 , April 2021, , Pages 237-278

https://doi.org/10.5281/zenodo.4884938

Abstract
  Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including sports shoes. Furthermore, there is lacking literature to examine ...  Read More

Management
The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market

Yap Lily; Rashad Yazdanifard

Volume 8, Issue 2 , February 2021, , Pages 103-113

https://doi.org/10.5281/zenodo.4641113

Abstract
  This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address ...  Read More