The Effect of Marketing of Bank Services on Customers’ Preference of Private Banks: Case Study of Mellat and Tejarat Banks in Khorasan Razavi Province

Fatemeh Faramarzpour; Alireza Mahmoudzadeh

Volume 2, Issue 3 , March 2015, , Pages 219-232

  Marketing in any banks is a subsystem interacting with all bank subsystems and consequently with the main system that is the bank integrity.  Improving marketing system causes improvement in other systems and finally improves the whole bank. On the other hand, enhancing others systems also will ...  Read More