Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Effective Factors of Customer Involvement in the Launching of New Services in Banking Systems

Mohammad Reza Meigounpoory; Elahe Saffari

Volume 1, Issue 4 , November 2014, , Pages 284-294

Abstract
  Existence of new service development process is very important for competitiveness, growth and survival of service organizations especially banking system. Customer involvement has been advocated as a potentially powerful tool for developing successful new services, while only very few NSD models try ...  Read More