Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Ecology and Consumer Behavior: an Attempt to Description Profile of Consumer Pre-Occupied by Ecology in Tunisian Context

Faouzia Mida; Imed Zaiem

Volume 5, Issue 12 , December 2018, , Pages 1006-1024

Abstract
  This paper attempts to propose Tunisian consumers' profile pre-occupied by ecology through the analysis of sociodemographics variables (such as age, sex, and occupation, level of education, revenue and place of residence) and psychographics variables (such as perceived consumer effectiveness, liberal ...  Read More

Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior

Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, , Pages 360-380

Abstract
  The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious ...  Read More