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A Study on the Relationship of Consumers’ Mental Image and Perceived Values of Brand Products

Behnoush Jovari

Volume 5, Issue 11 , November 2018, , Pages 873-888

Abstract
  Today’s competitive world has transformed the role of consumers in organizations, as consumers are present in all processes, from production phases to the delivery of products. Thus, the universities researchers’ and traders’ attention have shifted towards the consumers’ mental ...  Read More