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The Impact of EWOM Marketing and the Mediating Role of Brand Attitude on the Intention of Purchase Customers Online

Mohammad Sajjad Farzanegan

Volume 6, Issue 8 , August 2019, , Pages 632-639

Abstract
  The present study investigated the impact of e-marketing on the market; Attitude to brand on intention to buy online. The statistical population of this study is buyers of electronic products in Shiraz. Due to the uncertainty of the population size, the sample size was selected using Morgan table and ...  Read More