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The Dimensions of Mystery Shopping Program (DMSP) - Checklist Construction

Raja M Shankar Anand

Volume 6, Issue 5 , May 2019, , Pages 414-426

Abstract
  The purpose of this study is to develop a checklist (yardstick) which can be used widely across various industries employing mystery shoppers. This research paper focuses on the development of a checklist instrument after a detailed critical review of various theories, concepts and themes associated ...  Read More