Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors

Ismail Erkan

Volume 2, Issue 12 , December 2015, , Pages 1435-1444

Abstract
  Marketers desire to reach more customers through means of social media, and thus create official accounts on these websites. Instagram, which has become a popular social media website in recent years, allows users to post pictures or short videos through appealing filters; this feature provides opportunity ...  Read More