Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
A Review of the Role of Marketing in Recruitment and Talent Acquisition

Ahmad Alashmawy; Rashad Yazdanifard

Volume 6, Issue 7 , July 2019, , Pages 569-581

Abstract
  In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track ...  Read More

The Review of Content Marketing as a New Trend in Marketing Practices

Angel Wong An Kee; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1055-1064

Abstract
  Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...  Read More