Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
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Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
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Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Keywords = Brand image
Number of Articles: 2
A Study on the Relationship of Consumers’ Mental Image and Perceived Values of Brand Products
Volume 5, Issue 11 , November 2018, , Pages 873-888
Abstract
Today’s competitive world has transformed the role of consumers in organizations, as consumers are present in all processes, from production phases to the delivery of products. Thus, the universities researchers’ and traders’ attention have shifted towards the consumers’ mental ... Read MoreFactors Influencing Consumers’ Intentions towards Purchasing Islamic Hotel Service: Moderating Role of Religiosity
Volume 5, Issue 7 , July 2018, , Pages 482-497